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YMAGIS Signs a Digital Cinema Deployment
Agreement with Sony Pictures
October 6, 2009
Source: Ymagis
YMAGIS, a major player
in the digital cinema deployment in Europe, has reached a
non-exclusive agreement with Sony Pictures Releasing International
(“SPRI”), the international motion picture distribution
arm of Sony Pictures Entertainment, for digital cinema deployment
in several countries in continental Europe. With the addition
of SPRI, YMAGIS has now entered into digital deployment agreements
with five major Hollywood studios.
Under this agreement, subject to booking
terms, SPRI will supply its motion picture content in digital
format to European exhibitors outfitted by YMAGIS with DCI
compliant digital projection systems, and will make certain
financial contributions YMAGIS for a limited time to promote
digital cinema deployment in continental Europe.
This agreement, together with the agreements
signed by YMAGIS with Paramount Pictures Corporation, The
Walt Disney Studios, Twentieth Century Fox Film Corporation
and Universal Pictures, will help YMAGIS provide adequate
solutions to European exhibitors in their effort to equip
their theatres with DCI-compliant digital projection systems.
This will enable both exhibitors and distributors to realize
substantial benefits, including higher quality, non-degradable
prints and better protection against piracy.
Equally important, digital cinema expands the type of programming
opportunities available to audiences, such as digital 3D &
alternative content and live satellite events,
which traditional 35mm film projectors could not deliver.
“Digital cinema is an important part
of our overall strategy to enhance the theatrical experience
for consumers all around the world,” said Mark Zucker,
President, Sony Pictures Releasing International Corporation.
“We look forward to a positive working
relationship with YMAGIS and welcome them as a partner in
achieving that overall strategy.”
Jean MIZRAHI, YMAGIS’s Chief Executive
Officer said: “We are delighted to gain the support from
SPRI in our effort to provide European exhibitors with solutions
adapted to their needs, respecting the traditional relationships
between exhibitors and distributors.
YMAGIS, an entrepreneurial company
created only two years ago by European Cinema executives,
has been able to become a major player in the digital cinema
scene in
Europe. With over 400 screens under contract in Belgium, France,
Spain and Switzerland, YMAGIS expects to accelerate its development
in a number of European
markets in the coming months with SPRI as its latest partner.
YMAGIS also expects to announce Digital Cinema Deployment
Agreements with other distributors, including
major European distributors in the near future.”
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