XDC and Sound Associates Announce Partnership Agreement

March 26, 2008

Source: XDC

From its beginnings in 1958, Sound Associates has continued to provide solutions to the technical challenges for film exhibition – including preview theatres, bespoke locations, independents, and the multiplex operators – specifying, installing and commissioning equipment designed to maximise the viewing and listening enjoyment for all audiences. Fabrice Testa, Vice President Sales & Business Development at XDC, said: “We are very proud to have signed a partnership agreement with Sound Associates. They enjoy excellent relationships with all the key exhibitors, along with the major industry projector and server suppliers. They have an impressive history in digital cinema - from the installation of single screens up to the global provision of fully integrated and networked D-Cinema solutions inside multiplex venues.”

XDC has today built the largest operational D-Cinema network in continental Europe (Sweden, Belgium, Luxembourg, France, Spain, Switzerland, Germany, Austria, The Netherlands and Poland). Bernard Collard,
Executive Vice President – General Manager at XDC, points out: “XDC is now ready to offer its deployment operations services in the UK. For many reasons, the UK is a strategic marketplace in Europe and large-scale roll out programmes will start in the coming months.”

Jerry Murdoch, Sales & Marketing Manager for Sound Associates, said: “Initially, Sound Associates will provide
sales & marketing support to XDC in UK. Once a contract is signed, we will carry out the site inspections and detail any related necessary infrastructure work. We will then install the equipment (including any stereoscopic (3D) systems), and provide on-site training, on-site annual maintenance visits and of course, if necessary, callouts.
The helpdesk and monitoring support will still be serviced by XDC as their staff is fluent in English. We are delighted to collaborate with XDC … we have known them for a long time, and they have built the most comprehensive digital cinema service entity in Europe.”

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