Warner Bros.
Pictures International Partners with ODEON & UCI Cinemas
Group to Support the Expansion of Digital Cinema into UK
February 18, 2010
Source: Warner Bros.
Continuing its commitment
to deliver high quality entertainment across multiple formats,
Warner Bros. Pictures International (WBPI) has entered into
a comprehensive digital cinema deployment agreement directly
with Digital Deployment Associates Limited to advance the
conversion to digital cinema in ODEON sites throughout the
UK.
Under the agreement, Warner Bros. will supply digital feature
films to DCI-compliant digital projection systems installed
at all ODEON sites, and the Studio will make financial contributions
supporting the digital conversion. The announcement was made
jointly today by Veronika Kwan-Rubinek, President, Distribution,
Warner Bros. Pictures International (WBPI), and Rupert Gavin,
CEO of ODEON and UCI Cinemas Group.
“ODEON and UCI Cinemas Group is pleased to work directly
with Warner Bros. as together we pursue the advantages of
digital to the widest audience possible”
“We are thrilled to have concluded
a digital partnership with ODEON, who share a common commitment
to enhancing the theatrical experience,” said Kwan-Rubinek.
“As we continue to roll out a slate of films that range
from intimate settings to massive scope and scale, the digital
transition provides us with the perfect opportunity to leverage
the newest technologies so that audiences can experience these
motion pictures in the highest quality possible.”
“ODEON and UCI Cinemas Group is pleased to work directly
with Warner Bros. as together we pursue the advantages of
digital to the widest audience possible,” said Gavin.
“And while we are starting with them in the UK, this
deal clearly presages deals we are now working on with our
other European territories. We look forward to bringing fully
digital cinemas to guests in all seven of the markets ODEON
and UCI Cinemas Group serves by the end of 2010.”
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