Digital Cinema Media select Unique Digital Screen Advertising Accord

March 19, 2010

Source: Unique Digital

Digital Cinema Media Ltd (DCM) will migrate to the new Advertising Accord v4, a full-featured hybrid 35mm and Digital content management solution developed and supplied by Unique Digital Ltd.

The complete package of client based software and hosted server support is being developed in close collaboration with DCM to ensure a seamless transition including both
existing management of 35mm stock and delivery as well the inclusion of full DCI compliant digital content and delivery. The number of DCI compliant digital screens
managed by DCM has already surpassed 350 and is slated to grow to over 700 by the end of the year.

The heart of the system is a complex rule based scheduler that is fully programmable by the DCM sales and operations staff to maximize individual campaign returns for customers. The Accord system includes a suite of modules including a full featured CRM, contract calculator, campaign manager and invoice scheduler.

“We have been delighted with our collaboration with the team at Unique to develop a system that completely fulfils our business and operational needs.” Mark Stephen, Director of Technology at DCM added “the transition to a fully digital process will bring enormous benefits to both our customers and cinema operators”.

Rod Wheeler, Sales and Marketing Director of Unique Digital Ltd commented, “Following extensive development by Unique this announcement is validation of the dedicated set of software and hardware solutions developed by Unique Digital to optimise the transition to
digital for cinema advertising companies . We look forward to continuing to work with DCM to ensure the success of their conversion to a full digital network”.

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