Born out of George Lucas’ vision to improve the movie-going experience, THX is a driving force in cinema, post-production, car audio and home entertainment. THX is dedicated to developing new ways to make the creation, delivery and presentation of entertainment content more efficient, more powerful and more enjoyable. Today, the world’s premier commercial cinemas, post-production studios, car audio systems and home entertainment products incorporate THX technologies and have achieved the coveted THX Certified status.