Technicolor 3D Surpasses 250 Screens in North America
August 17, 2010
Source: Technicolor Digital Cinema
Technicolor announced it has installed its
Technicolor 3D system on more than 250 screens in North America
just four months after its initial debut in theatres.
This milestone demonstrates the continued industry demand
for 3D and exhibitor confidence in the Technicolor 3D format
as a high-quality, affordable 3D solution.
Technicolor 3D was launched in theatres on March 26 (read story) with How
to Train Your Dragon, followed by Clash of the Titans, Shrek
Forever After, The Last Airbender, Despicable Me, and Cats
& Dogs: The Revenge of Kitty Galore. Next up for the format
will be Piranha 3D from The Weinstein Company on August 20.
“We’re thrilled to have surpassed 250 screens in
just a few months,” said Joe Berchtold, president of
Technicolor’s Creative Services division. “Exhibitor
feedback has been great from both a theatre operations and
audience satisfaction perspective. We’re glad to be able
to provide a technology solution that helps to bridge the
gap to solve the current shortage of digital 3D screens, and
bring 3D to audiences in markets of all sizes.”
“Technicolor 3D allows us to deliver high quality 3D
to a greater number of theatres and a wider audience,”
said Clyde Cornell, chief operating officer for Portland-based
Hollywood Theaters. “The technology gives our patrons
the opportunity to view motion pictures as never before, combining
the highest levels of resolution, contrast and image quality
to produce precise, life-like images in vibrant colors.”
"We have installed Technicolor 3D on 14 screens to date,
and plan to add another six," said Tom Hutchinson, president
of Edmonton, Alberta-based Magic Lantern Theatres. "Operation
has been trouble-free, our customers are happy, and since
the first picture, every installation has made money for us."
"Technicolor 3D has provided us with an excellent, cost-effective
3D solution, allowing us to remain competitive in our markets
while we wait for an accessible digital plan to develop,"
said Bill Banowsky, owner of Charlotte, North Carolina-based
Carolina Cinemas. "We now have at least one Technicolor
3D system at each of our locations, and will likely add more
before the end of the year.”
"We are pleased with our decision to utilize Technicolor
3D," said Paul Wenger, vice president, Flagship Cinemas.
”It’s is a high quality, cost-effective product,
which provides a superior 3D presentation for our audiences.
Its affordability allows us the power to enhance the movie-going
experience at our theatres and remain competitive in this
digital age".
Technicolor 3D recently launched in international territories
with Shrek Forever After from DreamWorks Animation. Other
studios indicating support for the format internationally
include: Paramount Pictures, Universal Pictures,
The Weinstein Company and Warner Bros. Countries included
in the international launch are the United Kingdom, Spain,
Italy and Germany and Japan.
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