Technicolor and Bow Tie Cinemas Pact to Deploy Technicolor
3D
March 2, 2010
Source: Technicolor Digital Cinema
Technicolor’s new 35mm film-based 3D
solution to be installed in all Bow Tie Cinema locations
Technicolor has reached an agreement with New York City-based
Bow Tie Cinemas to install Technicolor 3D in all Bow Tie locations
on 25 of its 150 screens. Technicolor 3D is a new 3D system
for 35mm projectors, enabling exhibitors to equip theatres
for high-quality 3D at a fraction of the cost of installing
a digital 3D projection system.
The Technicolor 3D system utilizes a next-generation 3D lens
for projectors and film prints created with patent-pending
digital processes to optimize the motion picture image for
35mm 3D projection. Bow Tie will install Technicolor 3D in
advance of the first film available in the Technicolor 3D
format: How to Train Your Dragon from DreamWorks Animation
SKG, Inc. on March 26.
“Our customers have resoundingly expressed their desire
to see 3D films and we have responded by making sure that
top quality 3D presentation will be a part of the movie-going
experience at every Bow Tie Cinema,” said Ben Moss, CEO
of Bow Tie Cinemas. “Technicolor 3D delivers the high-quality
presentation that our customers expect, and allows us to utilize
our existing equipment to accommodate the crowded upcoming
3D release schedule.”
“We’re proud to launch Technicolor 3D with our partners
at Bow Tie Cinemas,” said Joe Berchtold, president of
Technicolor’s Creative Services business. “19 3D
movies have already been announced for 2010, and less than
10% of screens worldwide currently have digital 3D capability.
We’ve developed a high-quality solution that addresses
the 3D screen scarcity issue and allows exhibitors an affordable
way to bridge the gap to digital.”
Technicolor 3D Motion Picture Support
DreamWorks Animation SKG, Inc., Lionsgate, Paramount Pictures,
Overture Films, Universal Pictures, Warner Bros., and The
Weinstein Company have announced support for Technicolor 3D.
These studios represent 13 of the 19 3D films already announced
for 2010 release.
How Technicolor 3D Works
Technicolor 3D employs a proprietary “production to projection”
system that leverages 35mm film projectors, in use today by
the majority of U.S. and international theatres, to deliver
a high-quality 3D presentation to moviegoers. A patent-pending
lens system splits the left and right eye images as the film
runs through the projector and delivers a 3D-ready image onto
a silver screen.
The solution works with circular polarized glasses —
identical to the ones used for existing digital 3D cinema
— to “translate” the film’s content into
an image that is perceived by the viewer as being three-dimensional.
The silver screen can be used for the projection of both Technicolor
3D as well as digital 3D content.
Technicolor 3D is available now in the U.S., Canada, Mexico,
select European countries, and Japan.
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