SONY TO INSTALL SXRD 4K DIGITAL CINEMA
SYSTEMS IN FOUR NEW AMC THEATRES
October 18, 2007
Source: Sony Professional
Sony will
provide 54 SXRD 4K digital cinema systems at new AMC theatres
in Dallas (12 screens); Indianapolis (14 screens); Riverside,
Calif. (16 screens); and San Diego (12 screens). Work will
begin next month, with the theaters scheduled to open in December.
The theaters will feature a combination
of Sony’s SRX-R210 10,000 lumen* model and the SRX-R220
18,000 lumen* unit. The systems, which were specifically designed
for theater applications, will be paired with Sony’s
LMT-100 Media Block servers.
“This inaugural effort with AMC Entertainment
is the latest example of the exhibition and motion picture
industries’ continued adoption of 4K digital cinema technology,”
said John Scarcella, president of Sony Electronics’ Broadcast
and Business Solutions Company.
Sony’s digital cinema team will work
with AMC to provide technical support for the systems and
operations management at all four locations.
“Our goal with SXRD digital
cinema technology has been to deliver unmatched levels of
resolution, contrast and overall image quality,” said
Gary Johns, a Sony vice president in charge of its Digital
Cinema Systems Division.
The 4K digital projection systems for the
new AMC theatres are designed to be compliant to the Digital
Cinema Initiatives specification – providing 2K and 4K
playback/projection, interoperability with currently installed
systems and full-wrap security. They will be linked to Sony’s
Screen Management System.
The motion picture industry recently announced
that it is working with major cinematographers to start production
on 4K originated features, and the industry has accelerated
development of 4K cameras in recent months. Johns said that
Sony also intends to build a complete system of digital cinematography
production equipment, including 4K acquisition, storage and
infrastructure solutions.
* ANSI Lumen is a standard measuring method
of the American National Standards Institute IT7.228. Since
there are multiple methods of measuring brightness, the way
that brightness is specified will vary among manufacturers.
Submit a Company
Submit News
Submit a Job
Submit an Event
|
