Sony Electronics Announces Digital Cinema Deal with
Warner Bros. Studios
February 18, 2010
Source: Sony Digital Cinema
Sony Electronics’ Digital Cinema Solutions
and Services (DCSS) group has entered into a non-exclusive
digital cinema deployment agreement with Warner Bros. Studios
that will provide operational and financial resources to exhibitors
to encourage them to feature Sony’s 4K SXRD™ projection
technology in both 2D and 3D digital cinema-enabled screens
across the United States and Canada. Future plans include
other key international markets.
“Our relationship with Sony will help theater owners
upgrade their equipment economically and efficiently, encourage
the conversion to digital projection and increase the availability
of high-quality 2D and 3D cinema to our audiences,” said
Dan Fellman, President, Domestic Distribution, Warner Bros.
Pictures. “This agreement, made possible through the
diligent efforts of Warner Bros. Technical Operations President
Darcy Antonellis, will enable consumers to benefit from new
and dynamic entertainment experiences.”
Warner Bros. is the sixth major studio to sign a virtual print
fee agreement with Sony’s digital cinema group, joining
Walt Disney, Twentieth Century Fox, Paramount Pictures, Universal
Pictures and Sony Pictures Entertainment.
Sony’s DCSS group provides turn-key solutions for exhibitors,
enabling them to efficiently convert their operations to digital
technology. In addition to digital projection system deployment,
the DCSS group offers installation and maintenance services,
customized solutions, delivery of alternative content programming,
and high-level service support.
“We’re excited to be working with Warner as part
of the industry’s ongoing digital transition,” said
Mike Fidler, senior vice president of Sony’s DCSS group.
“They understand the value of 4K SXRD technology along
with providing an integrated range of services to exhibitors
– from equipment installation, maintenance and digital
signage, as well as a diverse line-up of alternate content
to enhance their customers’ in-theater experience.”
Sony’s 4K SXRD projection technology also supports the
deployment of alternative content – including gaming,
sporting events and music concerts – in order to develop
more revenue-generating opportunities for exhibitors.
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