Sony 3D Technology Center Opens
January 11, 2010
Source: Sony Digital Cinema
Sony Corporation announced
that it will open the "Sony 3D Technology Center,"
located at Sony Pictures Studios in Culver City, California,
to train and nurture a community of experts in the rapidly
growing market of 3D entertainment.
The new center will offer professionals
from across the industry a hands-on opportunity to learn more
about the techniques and equipment used to create top-quality
3D productions of all kinds - including sports, movies, television
and games. The center will also feature Sony's topof- the-line
business and professional products, which are widely used
in capturing, manipulating and displaying 3D productions.
"Our mission is to support the spread
of high quality 3D throughout the marketplace," said
Chris Cookson, President of Sony Pictures Technologies, Sony
Pictures Entertainment, and Chief Officer of the Sony 3D Technology
Center, Sony Corporation of America. "Modern
technologies and techniques can create much more natural and
realistic 3D than most people had experienced in years past,
so we have an interest in helping the industry as a whole
seize this opportunity to give audiences really great 3D experiences.
People must reliably and consistently be able to enjoy what
is presented in 3D for it to gain acceptance in the long term."
"Making 3D is easy, but making good
3D is hard," said Buzz Hays, Senior Vice President of
the Sony 3D Technology Center, Sony Corporation of America.
"I've had the pleasure of making 3D movies with Hollywood's
true pioneers over the last five years, and I am excited to
dedicate my time fully to sharing what we've learned as this
medium makes its way toward primetime."
Sony Pictures Digital Productions studio
Imageworks has been a leader in both 3D animation and live-action
3D conversion. Imageworks has produced more recent 3D movies
than any other studio. Sony Pictures Releasing International
has released multiple 3D films for the studio
including Columbia Pictures and Sony Pictures Animation's
September 2009 3D release of "Cloudy With a Chance of
Meatballs" which has earned more than $200 million dollars
to date in worldwide box office ticket sales.
The 3D Technology Center is scheduled
to open in February 2010.
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