Sonic
Equipment Company Helping Exhibitor Partners Through Conversion and VPF Programs
November
2, 2011
Source: Sonic Equipment Sonic
Equipment Company is helping independent exhibitors to utilize various industry-leading
Virtual Print Fee (VPF) financing programs. Exhibitor partners throughout the
United States, single screens to large multi-plexes, from Virginia to Texas to
Minnesota have chosen Sonic to coordinate their conversions because of their expertise
in the industry and their knowledge of the VPF agreement programs available to
their theatres. Sonic Equipment
Company is a provider of sales, service, installation, new construction, remodeling,
and consulting to community-owned theatres and independent exhibitors. Sonic has
been on the forefront of the conversion to digital and has been instrumental in
helping theatre owners to understand VPF financing programs for funding the purchase
of Digital Cinema equipment. “Our team has
taken the initiative to work closely with the various VPF integrators and learn
the advantages and even the disadvantages of conversion using these programs to
convert the independent theatre.” says Eric Olson, Director of Operations
for Sonic Equipment Company. “ Each exhibitor is unique in their operation,
conversion strategy and long term planning. We help them choose the plan that
is the best fit for their operation” “Sonic
was a guiding hand in the process as we took the „big plunge? into digital.
Their knowledge and patience with us as we worked through all the details of what
equipment to use and which VPF program was best for us, was of great value,”
said Mike Rembusch owner/operator of Canary Creek Cinemas in Franklin, IN. “Their
willingness to share any and all information about the ups and downs of
this crazy idea made these difficult decisions easier and more comfortable”
Sonic continues to meet the needs of community-owned
theatres and independent exhibitors by helping them work through the financial
challenge of transitioning to digital cinema. To date, Sonic has installed nearly
500 digital systems across 21 states including over 350 cinema screens under VPF
financing agreements. These numbers continue to grow weekly.
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