Interview with Nicholas Routhier, SENSIO's President & CEO

October 31, 2008

Source: Sensio Technologies, IT Broadcast

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Could you please describe the business of SENSIO?

SENSIO is a company which develops and markets stereoscopic (3D) content distribution technologies. SENSIO®3D is our flagship technology and is basically a codec which allows the distribution and formatting of 3D content to fit any 3D display. It is used for distribution
of 3D content through DVD, Blu-ray, broadcast and very soon for live 3D events in 3D theatres.

SENSIO has also built one of the world’s largest 3D movie libraries for the home entertainment market featuring major Hollywood studios titles such as Spy Kids 3D Game
Over from Walt Disney and Jaws 3D from Universal, as well as large format 3D films shown in Imax theatres such as the acclaimed Bugs! In 3D: A Rainforest Adventure.

What markets are you targeting?

We are targeting two different markets: home theatre and digital cinema.

SENSIO’s objective is to become the 3D home video standard and we are working closely with manufacturers to integrate our technology in consumer products, such as 3DTVs, players, etc. To support this effort, we work in close collaboration with studios to have their 3D content encoded in SENSIO®3D.

On the digital cinema market, we developed a Live 3D technology, which allows live 3D events broadcasting, like concerts or sporting events, to digital theatres. For example, viewers will one day be able to watch the Super Bowl live in 3D in their local theater! People will experience the game just as if they were in the actual audience. The action being much closer, the experience will be even better because everyone in a theatre will have front row seats!

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