SENSIO successful in delivery to 33 countries of
first worldwide live 3D event: 2010 FIFA World Cup
July 14, 2010
Source: Sensio Technologies
FIFA is the first event producer
to leverage the SENSIO 3D Live Global Network
SENSIO Technologies announces that the broadcast to cinemas,
live and in 3D, of the 2010 FIFA World Cup South Africa has
been a resounding success.
From the first kickoff on June 11, SENSIO 3D technology enabled
soccer fans all over the world to view 25 FIFA World Cup matches
live, in 3D and on the big screen. Over the 30 days of the
championship, over 4,500 screenings of its most popular games
took place across the globe in 475 cinemas in 33 countries.
“SENSIO has participated in many historical 3D firsts
in our ten years of business, but the global delivery aspect
of this worldwide event from South Africa is unlike anything
else in its scope,” said SENSIO president and CEO Nicholas
Routhier. “We’re particularly proud to have been
able to secure the confidence of FIFA and deliver with such
a short turnaround time of two and a half months. It’s
testimony to the great working relationship we have with our
partners, IDC and content-distributors such as Cinedigm and
Eutelsat, as well as the dedication of the SENSIO team, and
I’d like to thank everyone for their contribution.”
This pioneering event, which constitutes yet another crucial
milestone in the evolution of 3D broadcasting, could not have
happened without the existence of the SENSIO 3D Live Global
Network, which already comprises over 700 theatres in 33 countries,
and continues to expand.
It is also now supported by the SENSIO3DLive.com website,
which enables the cinema chains and theatre operators of the
SENSIO 3D Live Global Network to register, free of charge,
their live 3D events and give fans a direct link to the appropriate
ticketing sites.
“The SENSIO 3D Live Global Network is an important force
in the development of the market and the website is a valuable
tool for promoters of live 3D events,” said Richard LaBerge,
Executive Vice President and Chief Marketing Officer at SENSIO®.
“The success of the 2010 FIFA World Cup proves that live
3D events constitute a worthwhile market and, through the
site, event-producers and their distribution networks can
reach audiences on a global scale. From the public’s
point of view, the site enables fans to find out what live
3D events are being broadcast and where they can view them,
all in one place.”
“Making the most of the burgeoning public interest in
this truly immersive experience depends very much on the impact
made at the outset,” Mr LaBerge continued. “We are
already in discussions for delivery of other live 3D events,
and content-producers know they can count on SENSIO’s
visually lossless, reliable, robust, proven 3D solutions,
as well as our extensive network of distribution partners,
to fully support them in their goal of placing sports, music
and entertainment fans at the heart of the action.”
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