E-City Digital Enters Into Alliance
With Real Image
November 19, 2007
Source: Real Image Media
E-City Ventures
promoted E-City Digital has entered into strategic alliance
with Chennai-based Real Image Media Technologies (RMIT), wherein
the latter will be the technological hardware & service
provider for all digital screens of E-City in India. RIMT
has been the pioneer of digital cinema in India with their
Qube servers and various branded servers. Among consumers,
they are more popular for their Q-Jam stations installed at
cafes. RIMT’s Qube is the only player in India which
supports both the D-Cinema and the E-Cinema standards. .
E-City Digital presently operates 101 digital screens in Mumbai,
Gujarat, Delhi, UP, and Nizam, film circuits. By 2011, the
company would have brought 1000 digital screens under its
fold by adding West Bengal, Rajasthan, TN & Kerala to
its roll out plan. As against 117 in the US, India has a cinema
screen ratio of only 12 screens for every 1 million people.
With about 13,000 single screen theatres, there still is a
scope for an additional 10,000 screens in India, feels Mr.
Atul Goel, CEO, E-City Ventures.
Says Mr. Atul Goel, CEO, E-City Ventures, “RMIT already
provides servers & technical assistance to E-City Digital
for their existing 101 operational digital screens. This new
alliance with RIMT further reinforces our faith in their excellent
quality deliverability and will fulfil E-City’s upcoming
requirement of targeted additional 300 digital screens by
end of FY 08. The business arrangement is worked out in a
manner that would help E-City scale up its operations with
considerably less operating capital.” E-City Digital
has grown at over 15% quarter-on-quarter since its first digital
screen in January’ 2006 and has planned an investment
of Rs. 100 crore for the proposed roll-out.
Says Mr. Senthil Kumar, Director-Technical, Real Image Media
Technologies, “RIMT’s Qube Cinema is today one of
world's leading digital cinema companies, which has proven
its superiority in quality and reliability in digital cinema
not just in India but in many countries around the world,
from North America to Europe to Asia. Qube Cinema is an end-to-end
digital cinema solution providing the ultimate combination
of quality, reliability, ease-of-use, security and flexibility
at a price-point that finally makes digital cinema practical.
. Our association with E-City Digital dates back to year 2005.
We are excited about this new alliance and are overwhelmed
by the bullish trust E-City is putting into promoting the
digital cinema in India.”
Says Mr. Atul Goel, “Digital Cinema offers futuristic
advantages over conventional e-cinema. With the coming of
digital technology, the industry endeavors to screen motion
pictures in all remote towns and cities of India simultaneously
with other ‘A’ class cities. Traditionally, a film
has a limited print release averaging 300 prints, due to which
a motion picture would either reach smaller tier-II &
tier-III cities after a long delay or not reach at all!
Digital format does away with this drawback and allows a wider
release with a reduction of film print costs, that too without
compromising on quality. It also helps limit the scope of
piracy in the country and directly benefits the box office
collection, farming an improved collection across film value
chain and also benefiting to the exchequer in the form of
increased entertainment tax.”
Submit a Company
Submit News
Submit a Job
Submit an Event
|
