RealD announced agreements with top Australian circuits Amalgamated Holdings

December 10, 2009

Source: RealD

RealD announced agreements with top Australian circuits Amalgamated Holdings (Event Cinemas, Greater Union and Birch Carroll & Coyle) and Village Cinemas for the installation of a total of 139 RealD 3D screens. Installations have already begun across both circuits with completion expected by the end of 2009.

“This agreement further cements RealD’s position as the market-leading provider of 3D in Australia and New Zealand,” said Joseph Peixoto, President of Worldwide Cinema at RealD. “This ongoing rollout will increase our market lead and give more moviegoers across the territory a chance to experience the RealD 3D phenomenon.”

“We are delighted to partner with RealD in deploying the largest number of 3D screens in the Australian market and through Edge Digital Technology licensing the RealD system to a number of independent exhibitors,” said David Seargeant, Managing Director, Amalgamated Holdings Ltd.

“RealD has shown such leadership through the advancement of 3D technology and we have had a great partnership to date. We are excited to broaden this alliance and further expand our 3D cinema platform across Village Cinemas in Australia." said Kirk Senior, Village Cinemas.

Installations will be handled by Edge Digital Technology, a wholly owned subsidiary of Amalgamated Holdings Limited and the leading cinema supply company in the region. Edge Digital Technology will also work with RealD to engage in licensing discussions with independent cinema circuits and provide service and support for RealD’s growing base of cinema partners in the territory.

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