Interview with Josh Greer, Real D

August 12, 2008

Source: socalTECH.com

Read an interview with Real D's Josh Greer on socalTECH.com - For the full interview click here.

Excerpt below:

It seems like 3D movies have really hit their stride lately -- what's the current reach and penetration you have in the market?

Josh Greer: It's gone very well. We were lucky that we were very early into the space. Many people thought we were crazy, at first, but putting in that time and energy paid off. With the recent deals in Mexico and Canada, we've not got 98 percent of the market in North America for 3D theaters. I always joke that our CEO always asks me -- why don't we have that last two percent? We're excited about what we're providing, we've gotten buy off not only from the content side and the studios, but also from exhibitors as well. They recognize that we have a great, high quality product, that it's the easiest to deploy, and cost effective for theaters. Of the top ten theater chains, we support seven of them right now.

What is that, in terms of screens?

Josh Greer: To date, we've deployed 1350 screens in 25 countries around the world. We expect that will increase dramatically as theaters adopt new digital cinema technology. We've got contracts and commitments for rolling out with digital cinema to 5,500 screens.

How difficult is it to deploy your technology?

Josh Greer: The first thing is the most important, which is they must upgrade to digital cinema. For theaters to use Real D, they must have a digital projector server package. There are a number of companies that have DCI compliant equipment which meets the standard from the studios. Once they have digital, we upgrade that to include 3D presentation capability. The nice thing is that it's completely backward compatible, and they can switch back and forth from 2D to 3D in about two seconds.

What's the story behind Real D and how it got started?

Josh Greer: It's interesting. Myself and my partner, Michael Lewis, had an epiphany that a good 3D experience was like nothing else -- it transcends pictures as you know it. But, for the last five to seven years, there was no place to see it. There were only a few theaters with the capability, and it was extremely expensive. For me personally, I was working with James Cameron on Ghosts of the Abyss, and talking with him, realized what he went through creating things with stereo cameras. I realized that if he can change his production paradigm, why not change the presentation? That was the genesis of me starting Real D. I recognized, talking with the most talented and gifted filmmakers, that if you could create a platform for this, it could be a revolution in filmmaking.

For the full interview click here.

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