Sathyam Cinemas selects Qube for all screens of its flagship multiplex at Chennai, India

June 26, 2007

Source: Qube Cinema

The Qube XP-D digital cinema server has been installed in all six screens at Sathyam Cinemas flagship multiplex in Chennai, making the complex completely digital with DCI compliant systems. Qube provides end-to-end solutions for digital cinema and the Qube XP-D server is built to conform to the requirements of the DCI Specification.

As one of India’s premium exhibitors, Sathyam Cinemas has always been alert to developments in digital cinema and ready to embrace new technologies. The flagship complex in Chennai has set a benchmark for cinema exhibition since its establishment in 1975. Sathyam Cinemas has always been at the forefront of technological developments in the Indian market and the recent upgrade of every screen in this complex to Qube XP-D servers and Barco DP-100 projectors is one more example of this commitment.

Kiran Reddy, Managing Director, Sathyam Cinemas says, “We are committed to bringing the highest quality in digital exhibition to our patrons, just as Qube Cinema is committed to providing technology that meets global standards in quality, flexibility and reliability. In this regard, just as every screen at Sathyam’s flagship location at Chennai is installed with DCI compliant servers and projectors today, we have decided that every one of our new builds will also be thus equipped; and that film projectors will be installed in just a few screens.”

With every screen at this location installed with the Qube XP-D DCI compliant server, Sathyam Cinemas can be now seen as the first cinema complex in Asia to be fully digital with DCI compliant equipment. Qube Cinema hopes this is the beginning of a large scale conversion to D-Cinema in the Indian market.

“We have had a long and mutually beneficial relationship with Sathyam Cinemas and are happy to be an important part of their pioneering initiative in the Indian market. Their role in showcasing DCI quality digital cinema to the Indian film community has been very significant and some of the top directors and cinematographers in the country have greatly appreciated the quality of D-Cinema, having seen both Indian and Hollywood content here. It is now certain that Indian exhibitors will embrace D-Cinema for their premium screens in key cities across the country”, says Senthil Kumar, Director, Qube Cinema, Inc.

For more information please contact:

Senthil Kumar, Director, Qube Cinema, Inc.
 +91 (44) 4204-1505
 senthil@qubecinema.com
 www.qubecinema.com

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