About Us

The result of many years of close collaboration with its technology partner Sony, Genesis®™ combines high performance electronic imaging with world-renowned Primo® cine optics for unprecedented imaging versatility. 

Finally, for the cinematographer, “shooting digital” means no compromise on depth of field control, portability, sensitivity, dynamic range or color. Because Genesis®™ was designed from the beginning to be an integral part of the Panavision system, cinematographers have at their fingertips the vast array of Panavision’s Academy Award® winning 35mm lenses and proprietary Panaflex® accessories that they have come to expect from Panavision. 

Genesis®™ was designed with an “electronic intermediate” in mind, utilizing a unique gamma and colorimetry that enables seamless intercutting with most 35mm film emulsions. The nominal ISO T400 sensitivity can readily be extended to ISO 1600 for low light situations. Shutter angles from 0.8 to 360° and frame rates from 1 to 50fps will enable further compatibility with Panavision’s family of film cameras. 

Genesis®™ docks directly (top or rear) to the latest Sony HDCAM-SR™ digital field recorder, ensuring a totally portable package without cables to external recording or power. 

By cutting the cable, Genesis®™ allows you the freedom to shoot 35mm digital cinematography anywhere your imagination takes you—Steadicam™, Technocrane™, hand held, underwater housings, car mounts, etc.