Pacific
Media Associates Forecasts 31% Growth Rate for Worldwide Projector Shipments in
2012
December 23, 2011
Source: Pacific Media Associates Pico,
Personal and High-End Projectors in Demand and Fueling Future Growth
Pacific Media Associates (PMA), the worldwide market information
experts on front projectors, has released the results of their latest projector
industry forecasts. Although industry growth slowed in 2011, strong pockets of
demand are expected to brighten the outlook for 2012. The projected 31% increase
will bring worldwide projector shipments to 12.4 million units next year.
PMA divides the front projector industry into three brightness
ranges, each associated with its own set of buyer types and applications: New
Era (sub-500 lumens), Mainstream (500-4999 lumens), and High-End (5000+ lumens).
New Era (pico, personal, toy/gaming) projectors continued
to see large unit sales gains in 2011, with embedded models (in phones, cameras,
and camcorders) on target to grow over 600% this year. These embedded models are
also expected to see continued triple-digit growth for the next two years. New
Era projectors are the fastest-growing projector category, with sales projected
to grow by 115% in 2012. In the Mainstream projector category,
economic uncertainty will continue to hinder market recovery in 2012. Double-digit
projector growth is expected in BRIC countries and other developing markets, but
at a lower rate than in the previous PMA forecast. Education tenders will still
play a pivotal role in emerging market growth, but PMA has taken a more conservative
approach given the potential for additional fiscal austerity in these countries.
PMA forecasts the Mainstream projector category will grow by a modest 8% next
year. According to Michael Abramson, PMA’s
VP of Projector Research – “We can expect the second half of 2013 to
mark the beginning of a more resilient projector demand, as we expect recessionary
pressures to continue to plague Europe in 2012 and the recovery in the U.S will
also remain tempered for the coming year”. The
Mainstream standard-throw resolution mix is expected to move to more Wide XGA
in all regions, though there remains a significant gap in widescreen penetration
between developed vs. developing countries. PMA also predicts that interactive
and short-throw projectors will continue to see favorable growth and outperform
the overall market. But, as people are opting for these interactive or short-throw
features, they are balancing the incremental costs for these features by choosing
XGA models over Wide XGA ones. The High-End projector
category is also expected to outperform the overall projector market this year
and next. PMA predicts an 18% increase in shipments for this category in 2012.
This will be driven by an upward migration in brightness and resolution, as well
as an increased need for large-venue projectors in developing countries.
In the Digital Cinema market, the
worldwide installed unit base is expected to reach 80,000 by the end of 2012,
and shipments of 4K D-Cinema units are expected to account for one-third of the
total shipments next year. Sales of
Home Theater projectors are expected to be another bright spot in the market for
2012, with continued positive growth (though slower than the buoyant recovery
we’ve seen in 2011). Increased offerings from “Top Tier” brands
in the mid-range price segment will drive sales higher next year and beyond, as
will more sub-$1,000 1080p units being sold through expanded channels. 3D projectors
will play a part in continued Home Theater growth, which will also fueled by sales
for major sporting events such as the Olympics and Euro football next year.
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