PACIFIC ARCLIGHT READIES AVATAR MOVIE
PREMIERE ON NEC DISPLAY DIGITAL CINEMA PROJECTORS
December 11, 2009
Source: NEC
NEC Display Solutions of America announced
that Pacific ArcLight has installed 17 of NEC’s 3D digital
cinema projectors and is preparing to wow audiences when James
Cameron’s movie “Avatar” is released on December
18 by Fox Studios.
“We found the NEC NC2500S-A projectors to be a great
fit for us, especially with the new higher light output for
amazing picture quality,” said Joe Miraglia, Pacific’s
Director of Design, Construction & Facilities. “We’re
very excited to be 100 percent ready to bring Avatar to our
audiences, and, in fact, we are premiering the film at midnight
on December 17 at ArcLight Hollywood, Cinerama Dome as well
as ArcLight Sherman Oaks.”
Pacific Theatres and ArcLight Cinemas have installed NEC digital
cinema projectors in 10 locations throughout Los Angeles,
including ArcLight Hollywood, which has 825 seats and a screen
size of 28-ft. x 86-ft. A major reason for the projector upgrade
was to show 3D feature movies, although the theaters will
use the projectors to show many popular movies in standard
format, too. ArcLight Hollywood, ArcLight Sherman Oaks, Northridge
Fashion Center, and Glendale Stadium 16 all have NEC projectors
with 3D capabilities in the largest auditoriums of each individual
complex.
“Audience expectations are pretty high these days. There
are great 3D movies coming out, and NEC digital cinema projectors
are transforming the audience experience,” said Jim Reisteter,
General Manager, Digital Cinema Division, NEC Display Solutions.
“Our customer Pacific ArcLight is sending a message that
they are a great destination for 3D releases, and this translates
to strong box office performance.”
The NEC NC2500S-A’s new technical enhancement allows
3D content to utilize the full 2K resolution of the 1.2-inch
DMD from Texas Instruments, using triple flash technology
for smooth motion. With a 33% increase in resolution and brightness,
the projector is one of the brightest on the market. The boost
in performance means a greater viewing experience for theatergoers.
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