Cinema 21 to Open Two IMAX Theatres Beginning in 2012 - Agreement Marks Indonesia's First Commercial IMAX Theatres

December 8, 2011

Source: IMAX

IMAX and Cinema 21, Indonesia's largest exhibitor, today announced an agreement to install two digital IMAX® theatres in Jakarta. Under the terms of the agreement, the first system is scheduled to be installed at Gandaria City, South Jakarta in May 2012, with the second IMAX system to be installed in Jakarta by 2013.

"The addition of IMAX theatres to our circuit reinforces our commitment to delivering the best cinematic experience possible to our patrons," said Mr. Suryo Suherman, President of Cinema 21. "The IMAX brand is widely recognized among Indonesian movie-goers and we are confident that today's agreement will be a tremendous success both for our business and the satisfaction of our guests."

"Today's agreement marks an important step in our international network expansion and we are pleased to partner with one of South East Asia's largest exhibitors to penetrate a region that is poised for tremendous growth," said Richard L. Gelfond, CEO, IMAX. "Recent reports indicate Indonesia has a population of approximately 240 million and it continues to grow. With 36 percent of that population being between the ages of 15 and 40, we believe there is a strong demand for Hollywood's largest blockbusters to be presented in our immersive format."

Commenting on the agreement, Don Savant, IMAX's Senior Vice President and Managing Director, Asia Pacific said, "Cinema 21 has set the standard for quality in the South East Asian exhibition industry and we are proud to partner with them to bring the first commercial IMAX theatres to Indonesia to head their flagship locations."

IMAX's digital projection system delivers The IMAX Experience® and helps drive profitability for studios, exhibitors and IMAX theatres by eliminating the need for film prints, increasing program flexibility and ultimately increasing the number of movies shown on IMAX screens. The system can run both IMAX and IMAX 3D presentations.

About Cinema 21

Cinema 21 is the largest cinema chain in Indonesia and South East Asia. Cinema 21 has 571 screens in 31 cities all over Indonesia. Cinema 21 operates under three brands: Cinema XXI, Cinema 21 and The Premiere.

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