GDC
Technology signs exclusive distributorship with imm Sound to deliver immersive
3D sound technology in Asian market
December
9, 2011
Source: GDC Technology GDC announces
that it has been appointed by imm Sound, the leader in 3D immersive sound, to
exclusively distributing imm Sound’s revolutionary 3D sound systems in Asia,
including in China, Hong Kong, Indonesia, Japan, Malaysia, Philippines, South
Korea, Singapore and Taiwan.
The first installation of imm Sound systems
in Asia is slated for completion in December 2011 and will be featured at Wanda
Cinema, China’s number one cinema chain, in Tianjin. Based
in Barcelona, imm Sound is a pioneer in the 3D sound revolution for the digital
cinema industry. In November 2010, imm Sound installed the world’s first
3D sound technology at Araújo Cinemas in Maringá, Brazil. As of
today, imm Sound is the market leader in 3D sound technology and has achieved
the largest number of installations in cinemas worldwide.
imm Sound started
its extensive research and development of its innovative 3D immersive sound system
in 2003, which aimed to bring a new three dimensional immersive sound technology
to the movie industry worldwide. imm Sound technology uses careful placement of
extra loudspeakers and fully integrated 3D soundtrack to create natural sound
fields that completely surround the moviegoers. imm Sound can locate sounds in
3D space with unlimited audio output channels to make moviegoers enjoy total immersion.
imm Sound is also known for its highest quality 3D upmix capability of
generating real-time 3D immersive sound scenarios from stereo, 5.1, 7.1 sound
sources, as demonstrated by the fact that it has been working daily in cinemas
around the globe, with all types of content. “GDC
Tech appointment as exclusive imm Sound Platinum Distributor will better serve
the industry with a complete one-stop service for cinemas in Asia seeking the
combination of both the highest quality digital images and 3D sound cinematic
experience,” said Dr. Man-Nang Chong, founder and CEO of GDC Tech.
“We
believe 3D sound is a vital part of the complete cinematic experience and it is
undoubtedly the future of the digital cinema industry. We’re very honoured
to partner with imm Sound to deliver the most immersive and sophisticated 3D sound
technology to the Asian market. Together with the leader in 3D sound technology,
the partnership will create a premium sensory experience for the most discriminating
movie lovers.” “imm Sound knows that
Asia, and particularly China, is a very important market for the global cinema
industry. We’re delighted to be cooperating with a partner who has an in-depth
knowledge of this region,” said Vicente López, president of imm Sound.
“The GDC Tech team has truly impressed us with their expertise and quality.
It is a privilege to work with a company who shows great dedication to the highest
quality and innovation in cinema as we do at imm Sound.”
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