GDC Announces Agreement with Sony Pictures Releasing
International Corporation Supporting its Digital Cinema Systems
Deployment in Asia
April 23, 2009
Source: GDC Technology
GDC Technology (“GDC”)
is pleased to announce that Sony Pictures Releasing International
Corporation (“SPRI”) has become the latest major
Hollywood studio to enter into a non-exclusive agreement with
GDC for digital cinema deployment in selected countries in
Asia (the “Agreement”).
With the addition
of SPRI, GDC has now entered into digital deployment arrangements
with five major Hollywood studios. SPRI is an international
motion picture distribution arm of Sony Pictures Entertainment.
Under the Agreement, subject to booking
terms, SPRI will supply its motion picture content in digital
format to Asian exhibitors that are outfitted by GDC with
DCI-compliant digital projection systems, as well as make
financial contributions for a limited time to promote DCI-compliant
digital cinema technology. After this initial phase of deployment,
GDC will set its sights on furthering the digital footprint
theatrically in even more Asian countries.
The benefits of digital cinema over the
traditional 35mm projection systems are now well recognized
and acknowledged by many in the theatrical industry worldwide.
Equipping theaters with digital projection systems enables
both exhibitors and distributors to realize substantial benefits,
including higher quality, non-degradable prints and better
protection against piracy. Equally important, digital cinema
expands the type of programming opportunities available to
audiences such as digital 3D & alternative content, and
live satellite events which traditional 35mm film projectors
could not deliver.
“Digital cinema is an important part
of our overall strategy to enhance the theatrical experience
for consumers all around the world,” said Mark Zucker,
President, Sony Pictures Releasing International Corporation.
“GDC’s expertise and early involvement in digital
cinema in Asia makes them a very good partner for us.”
“GDC is pleased to have SPRI added
to our Digital Cinema Systems Deployment signings in Asia,”
said Dr. Man-Nang Chong, founder and CEO of GDC Technology.
“With the blessings of four other major Hollywood studios
and now SPRI, GDC is in a good position to assist Asian exhibitors
in mapping out and realizing their digital future. We are
optimistic to see more cinemas in the region embrace the Digital
Cinema format and accelerate their digital conversions.”
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