Dolby 3D Digital Cinema
Expands Global Presence Bringing High-Quality 3D Experiences
to Theatres Worldwide
November 16, 2007
Source: Dolby
Dolby Laboratories,
Inc. announced today that its Dolby(R) 3D Digital Cinema system
will be available in 75 screens in 12 countries worldwide
in time for the upcoming release of Paramount Pictures' Beowulf,
premiering November 16. By securing deals with dozens of exhibitors
in Asia, Europe, and the United States, Dolby is revolutionizing
theatrical experiences with its high-quality digital 3D solution.
Dolby will continue installing additional screens during Beowulf's
two-week global opening.
"In a short time frame, the team executed an aggressive
deployment plan to install Dolby 3D systems in theatres around
the world for Beowulf, as we wanted to fulfill as many requests
as possible from our valued customers," said John Iles,
Vice President, Cinema, Dolby Laboratories. "With an
unwavering commitment to a better 3D experience, we are confident
that Dolby 3D will provide an exceptional presentation of
Beowulf and other upcoming digital 3D movies."
The Dolby 3D Digital Cinema solution brings
high-quality 3D to every seat in a theatre:
-- The ability for exhibitors to play back
3D content on a standard white screen provides moviegoers
with an even image across the entire screen minus any hot
spots or inconsistent light reflection.
-- Dolby 3D full-spectrum color-filter technology
provides amazing color fidelity, delivering clear 3D images
with realistic color.
-- Dolby's color filter technology also
maintains premium picture quality because the filter wheel
is inserted into the light path before the image is formed,
delivering a stable and sharp picture.
The result is crystal clear images and vivid
colors that pop off the screen with an amazing sense of depth.
"We are thrilled with the quality of
Dolby 3D Digital Cinema and excited to show Beowulf in Dolby
3D," said Mike Thomson, Vice President Operations and
Technology, Malco Theatres. "We will have the ability
to play back 3D content on our big screen at the Malco Paradiso
using Dolby 3D Digital Cinema. The large screen creates a
3D experience unlike anything we've been able to offer our
patrons before."
"Marcus Theatres recently debuted Dolby
3D Digital Cinema and our patrons have been very pleased with
the presentation quality," said Bruce Olson, President,
Marcus Theatres. "Marcus strives to deliver the best
moviegoing experience possible and we believe Dolby 3D reinforces
that commitment."
"Dolby is a trusted brand for providing
technologies that dramatically improve the cinematic experience,
as we have seen with Dolby Digital Cinema," said Joost
Bert, CEO, Kinepolis Group. "Kinepolis recently debuted
Dolby 3D Digital Cinema at our newest cinema complex in Ostend,
Belgium, and our patrons were very impressed with the sharp,
clear, and bright images that seem to jump off the screen."
To date, exhibitors using Dolby 3D technology
have presented Walt Disney Pictures' Meet the Robinsons and
Tim Burton's The Nightmare Before Christmas 3D and in addition
to Beowulf (Paramount Pictures/ Warner Bros.), are expected
to show the upcoming 3D presentations of Fly Me to the Moon
(nWave Pictures), Hannah Montana (Disney) and Journey 3D (New
Line). For a complete list of Dolby Digital Cinema and Dolby
3D Digital Cinema locations, please visit www.dolby.com/consumer/motion_picture/ddcinemas/.
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