Kinepolis Selects Dolby 3D for Major European Deployment

August 29, 2007

Source: Dolby

Dolby Laboratories, Inc. today announced that the Kinepolis Group has selected the new Dolby(R) 3D Digital Cinema technology to outfit 17 screens throughout Europe.

Kinepolis recently opened its 23rd cinema multiplex, in Ostend, Belgium, and installed the first Dolby 3D system in Europe. The Belgium-based exhibitor plans to convert one screen per complex using the Dolby 3D system.

"Kinepolis continues to be impressed with the quality of Dolby's digital cinema technology," said Nicolas Hamon, Projection and Sound Manager, Kinepolis Group. "With almost 50 Dolby Digital Cinema screens currently deployed, we expect a seamless transition to Dolby 3D."

"The Kinepolis Group continues to be at the forefront of cinema technology and recognizes the value of digital Dolby 3D to the overall moviegoing experience," said John Iles, Vice President, Cinema, Dolby Laboratories. "Many movies will be released in digital 3D over the next few years, and Dolby is committed to offer the industry a cost-effective solution making digital 3D available to consumers around the world."

Dolby 3D provides exhibitors with an efficient and flexible solution designed to give consumers a superior 3D experience. The technology utilizes the white screen already in auditoriums, so exhibitors do not have the added costs nor the quality compromise associated with the use of a "silver screen" required by some 3D systems. Additionally, Dolby provides reusable 3D glasses which are cost-effective and environmentally friendly for exhibitors.

Dolby 3D uses a unique color-filter technology that provides realistic color reproduction and extremely sharp 3D images to the audience from every seat in the house. The solution adds a retractable filter-wheel accessory to any DLP(TM) digital cinema projector that can be easily moved out of the light path when switching from 3D to 2D digital cinema presentations. Therefore, exhibitors can transfer movies into a smaller auditorium equipped with Dolby 3D later in the movie's run.

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