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Digital Projection Wins Contract To Supply 400 Full
HD Three Chip Projectors
August 13, 2010
Source: Digital Projection
Digital Projection International (DPI),
announced an agreement with K Sera Sera for the sale and installation
of 400 projection systems in India. These 400 systems represent
the first stage of a much larger and extensive roll out.
Located in Mumbai, India, K Sera Sera a public limited company,
listed on the stock exchange is the fastest growing icon in
the media and entertainment sector specialising in the production
and distribution of films to the Hindi Cinema market. K Sera
Sera combine proprietary technology and world class creative
talent to develop and distribute feature length films, ad
films and television shows.
A well known brand in the media and entertainment industry,
K Sera Sera have worked tirelessly to bring Digital Cinema
to the masses by creating a business model which combines
film entertainment and e-learning . K Sera Sera’s mission
is to open 500, state of the art Miniplex’s with 1000
screens in urban and semi-urban locations across India. Each
Miniplex will have two screens with a minimum capacity of
75 and maximum 125 seat facility.
K Sera Sera CEO, Sanjay Gupta says "We have two key goals
which myself and the rest of the KSS team hope to achieve
within the next three years. One is to bring technically advanced
viewing to the masses in India. The other is to fulfil the
company's corporate social responsibility, by integrating
high level interactive education capabilities to the urban
Indian population. We are confident that our goals will be
achieved, and we are very much looking forward to working
with Digital Projection today and in the future."
Digital Projection Internationals' Sales and Marketing director,
Nick Cottiss, says “With our extensive experience in
the Indian market we fully understand the demands made for
market leading projects such as that initiated by K Sera Sera.
The projectors have to be designed for purpose for both the
environment and the audiences viewing pleasure. This all has
to be supported by a 24/7 service and support operation using
an extensive network of tried and tested fully trained engineers
from Image Engineering. The Highlite range has been developed
for demanding applications, with regards to reliability, performance
and cost.
" This is the first project in India where full HD equipment
can be deployed because of the rigorous attention to cost
of ownership in the projectors design. The Highlite range
offers high light output with all the benefits of a 3-Chip
DLP projection system at a price associated with a high end
Single-chip DLP system."
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