RESEARCH: World Digital Broadcast and Cinematography Cameras Market

February 4, 2008

Source: Digital Cinematography Research

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This Frost & Sullivan research titled World Digital Broadcast and Cinematography Cameras Market provides analysis of market trends, competitive analysis, and revenues and unit forecasts in the digital cameras market. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: SD cameras, HD cameras, as well as 2K and 4K cameras.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

- Broadcast cameras
- Standard definition (SD) cameras
- High definition (HD) production cameras
- Digital cinematography cameras
- 2K cameras
- 4K cameras

Market Overview

Seeing the Bigger Picture: Broadcasters Increasingly Use High Definition Cameras for Sports Programming and High Definition TVs

Standard definition (SD) cameras are gradually being phased out by high definition (HD) and multi-format cameras in the global digital broadcast and cinematography cameras market. While several television production features are increasingly using HD cameras, the biggest boost for the market has been sports broadcasters healthy uptake of HD production cameras. "Sporting events from NFL, NBA, and others globally are adopting HD for shooting and telecasting," says the analyst of this research. "Another reason for the rapid growth of digital cameras is the accelerated rate of penetration of HDTV sets." Broadcasters are scuttling to cater to this vastly untapped market by producing episodic series and dramas using HD cameras.

The entry of new vendors and their innovative products and features for all application segments has broken the market out of its nascency. The innovations have gone a long way in reducing prices in the very high premium segments, which in turn, greatly improve adoption of the cameras. Earlier, the digital cinematography segment had on offer only a few high-resolution cameras, which were priced at $70,000 and above. Now, technological advancements have ensured that end users have a more extensive product line to choose from, at one-third of the original cost. Vendors can press home the competitive pricing advantage in the digital video segment through aggressive marketing about the rich product features of digital equipment and the savings on content production.

Significant Cost and Feature Benefits of Digital Cameras Attract End Users from the Motion Picture Industry

Novel digital camera products for broadcast and cinematography have several irresistible advantages such as better resolution, high-end features, digital storage, and seamless integration with the content production and post-production workflow. These benefits have caught the fancy of the motion picture industry, especially since they can help reduce post-production costs and time to market. The savings in film stock, portability, and technological refinement are significant pluses. In fact, since 2004, the motion film industry has been consistently using digital equipment to create high-profile digital cinematography projects such as Star Wars: Episodes II and III, Collateral, and Spiderman 3. These films have helped bring much need publicity and focus on this market.

Promotions are vital for this emerging market, considering it is currently constrained by the issue of long sales cycles. End users usually defer and carefully analyze their purchase decisions, since technology changes tend to be expensive. "Customers are typically apprehensive about making rapid technology upgrades, which lengthen the sales cycles," notes the analyst. "Though professionals in broadcast and cinematography are now willing to experiment with evolving industry standards and emerging technologies, newer vendors will require solid marketing to highlight their products superiority over existing solutions."

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