Deluxe/EchoStar
Signs Satellite Distribution Deal With Carmike Cinemas in U.S.
May
10, 2011
Source: Deluxe-Echostar Deluxe/EchoStar
announced that it has signed a deal with Carmike Cinemas, the fourth largest exhibitor
in the U.S., for satellite distribution of content to Carmike's circuit of 239
theaters. Carmike's digital cinema footprint reaches 2,103 screens in 36 states
of which 596 have 3D capability.
Satellite equipment installation will
begin immediately and is expected to be completed by the end of the year. Carmike's
theatres are primarily located in communities across small-town America. This
new service will deliver 2D and 3D digital cinema prints in 2K and 4K formats,
2D and 3D alternative content, trailers, as well as connect to live events and
other media programming.
The system also accommodates closed captioning,
sub-titles, and gaming. Benefits include faster delivery of content by transmitting
a movie in hours and a trailer in minutes, as well as reducing traditional freight
costs associated with shipping hard drives to theaters.
Carmike Cinemas
President and CEO David Passman stated, "As one of the pioneers and earliest
adopters of theatrical digital cinema presentation, Carmike is delighted to partner
with Deluxe/EchoStar on this new venture. We look forward to providing our valued
cinema-going customers with cutting-edge experiences featuring a tremendous array
of digital content through this important, mutually beneficial agreement."
"Deluxe/EchoStar is committed to building a satellite distribution infrastructure
so that exhibitors can connect to all forms of entertainment content including
current releases, classic films, and live events," stated Rick O'Hare, Senior
Vice President, Deluxe Entertainment Services Group, and General Manager, Deluxe/EchoStar
LLC.
"With Carmike Cinemas' dedication to presenting the best possible
movie going experience for its patrons, I am pleased that we were chosen to be
a part of that experience," adds John Wolski, Vice President, Exhibitor Services
for Deluxe.
Formed in September 2010, Deluxe/EchoStar LLC is a joint venture
between Deluxe Digital Cinema Inc., a subsidiary of Deluxe Entertainment Services
Group Inc., and EchoStar Satellite Services, L.L.C., a subsidiary of EchoStar
Corporation (NASDAQ: SATS), building an advanced digital cinema satellite distribution
network targeting delivery to digitally equipped theaters in the U.S. and Canada.
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