CinemaCon is the largest and most important gathering of movie theatre owners from around the world.

The Official Convention of The National Association of Theatre Owners (NATO), CinemaCon debuts March 28 – 31, 2011, only at Caesars Palace in Las Vegas.

Following the successful, 36-year run of ShoWest, NATO and its members are excited to be producing and directing this new premiere event for the motion picture theatre industry.

From exclusive Hollywood product presentations debuting a slate of upcoming films, to must-see premiere feature screenings, to the biggest stars, producers and directors, CinemaCon will jumpstart the excitement and buzz that surrounds the summer season at the box office.

The CinemaCon schedule will be broad, diverse, educational and fun, and will feature the largest cinema trade show in the world. It will appeal to and attract all facets of the international motion picture theatre industry—exhibition, distribution, marketing, publicity and advertising, internet and social media and of course, the theatre equipment and concessions manufacturers and dealers who will showcase the latest technological advances and innovative concession offerings at the trade show, which is being run in association with the NAC and the ICTA.

The CinemaCon schedule will be packed with sponsored events, seminars, the trade show, screenings, product presentations and a gala award show honoring the very best in the movie industry.

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