Telluride Film Festival Names Cinedigm as Official
Digital Cinema Advisor
August 11, 2010
Source: Cinedigm
Cinedigm Digital Cinema Corp. announced
that the Telluride Film Festival has named Cinedigm as its
official Digital Cinema Advisor. The Telluride Film Festival
is an annual gathering of cinema enthusiasts, filmmakers,
critics and industry insiders. It ranks among the world's
most prestigious film festivals. This year's Festival will
take place from September 3-6 in Telluride, Colorado.
In its role as Digital Cinema Advisor, Cinedigm will help
the Telluride Film Festival implement digital cinema systems
for its theaters, including the Palm Theater, the Chuck Jones
Cinema and the Galaxy Theater. Cinedigm will contribute strategic
and technical advice relative to digital cinema, and will
help the Festival identify the appropriate vendors necessary
to transform the Festival into a digital venue.
"We are thrilled to have Cinedigm join us in our commitment
to excellence in film presentation," said Julie Huntsinger,
Tom Luddy and Gary Meyer, co-directors of the Telluride Film
Festival. "We strive to provide an environment that showcases
the most creative minds in film. Digital Cinema is a growing
aspect of the industry's future and Cinedigm's unparalleled
expertise in Digital Cinema is a huge asset for the Festival."
There are more than ten thousand digital cinema screens in
the United States today, representing approximately 27 percent
of all U.S. screens. Cinedigm estimates that by the end of
2012 at least 70 percent of U.S. screens will be digital.
Digital cinema conversion has been underway for several years,
but the past 12 months witnessed a spike that outpaced the
previous five years combined. In part, this was driven by
the success of digital filmmaking and the wave of successful
3D movies; James Cameron's Avatar set multiple world records,
and helped to show how seamlessly and beautifully digital
technology could be incorporated into movies.
The year saw other global firsts that demonstrated the versatility
of digital cinema. These include the distribution by Cinedigm
of the NCAA Final Four(R), as well as the FIFA World Cup(TM)
Finals in live 3D to theatres. Numerous concerts were filmed
and released theatrically in 3D, including Phish and The Dave
Matthews Band, giving fans a vivid front-row seat and an unparalleled
"you are there" experience.
Cinedigm enabled James Cameron to appear in live 3D to an
Earth Day summit in Seoul, Korea. The stars of the independent
film Opa! conducted a live Q&A and virtual red carpet
premiere with audiences nationwide; fans texted questions
to the movie's stars, who answered them live. Digital cinema
enables a real-time interplay between entertainers and fans
at a level that was previously impossible.
Digital conversion now gives producers and directors a direct
avenue into theaters that was otherwise closed to them, affording
them a guaranteed way to reach their audience. Cinedigm serves
as a marketer and distributor as well as a technology integrator
and consultant. Cinedigm delivers content directly onto thousands
of theatrical screens nationwide in economic alignment with
producers and directors. In this sense, digital cinema is
driving a paradigm shift in content creation and distribution.
Cinedigm is central to that process.
"2010 has been a watershed year in the evolution of digital
cinema," said Adam M. Mizel, Interim co-CEO of Cinedigm.
"Cinedigm has been one of digital cinema's primary architects
and as such, we've developed a network of theatres across
the country that can bring new and exciting options to theatre
audiences, independent producers and movie exhibitors alike.
The Telluride Film Festival is a leading independent film
event and one of the most respected gatherings of film visionaries
each year. We are excited to support the Festival and introduce
digital cinema and its opportunities to its attendees."
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