Cinedigm Announces Agreement with Times Square Cinema
For Phase 2 Deployment Program
February 19, 2010
Source: Cinedigm
NATO Cinema
Buying Group and Cinedigm Bring Digital Cinema to Members
of All Sizes
Cinedigm Digital Cinema Corp. announced Times Square Cinema,
a Texas six-pled, has signed an agreement to deploy digital
projection systems as part of Cinedigm’s 10,000 screen
Phase 2 digital cinema deployment program. Cinedigm is working
with many small exhibitors using a newly completed contract
template developed for the National Association of Theatre
Owners (NATO) Cinema Buying Group (CBG) members.
The CBG represents more than 600 members of various sizes
that collectively have over 6,000 screens. Times Square Cinema
selected Cinedigm’s Exhibitor-Buyer financing plan, which
means the exhibitor will purchase its own digital cinema systems
and Cinedigm will administer and manage the systems under
its Virtual Print Fee agreements with all the major studios
for up to a ten-year term.
In Phase 2, Cinedigm has created an Exhibitor-Buyer financing
option for exhibitors. When exhibitors participate, they select
and purchase Cinedigm-certified fully-networked digital cinema
systems and Cinedigm manages the reporting, billing and collection
of VPFs from movie distributors, receiving a fee for doing
so. Cinedigm and the CBG have system supply and service arrangements
with Barco, Christie, NEC, and Sonic Equipment Company. Times
Square Cinema has selected Sonic Equipment Company based in
Iola, Kansas as their Service Provider.
“We are very excited to be outfitting our theatre with
digital cinema on all screens,” said Howard Charba, owner
of Times Square Cinema. “Cinedigm and the CGB have worked
together to ensure that even the smallest independent exhibitors
can transition to digital cinema, bring new and innovative
programming to our customers, and compete with the larger
chains.”
“Times Square Cinema is an excellent example of a company
that is served by our CBG Exhibitor-Buyer Agreement. It enables
them to invest in their own business in order to compete in
a changing market. We’re delighted to have Times Square
join the Phase 2 plan,” said Bud Mayo, Chairman and CEO
of Cinedigm.
Chuck Goldwater, President of Cinedigm’s Media Services
Group, said, “Times Square Cinema has been ahead of the
curve in beginning a transition to digital cinema that makes
sense for an independent cinema. Cinedigm is proud to provide
our Phase 2 plan which will enable Times Square to enhance
even further their capability to bring the best quality programming
including alternative content options to their audiences.”
Cinedigm provides the industry-leading deployment program
for Digital Cinema that facilitates the funding, installation
support and administration for the company's studio-supported
Digital Cinema rollout plans.
In April 2008, the CBG, a buying program of the National Association
of Theatre Owners (NATO) for small and independent theatre
operators, announced the selection of Cinedigm as the digital
cinema integrator of choice for the CBG’s 600+ members
in the United States and Canada.
To date, Cinedigm has contracted for and completed the rollout
of more than 4,500 systems in forty-one states with exhibitors
including Atlas Theatres, Allen Theatres, B&B Theatres,
Carmike Cinemas, Celebration! Cinema, Cinema West, Cinetopia,
Dickinson Theatres, Emagine, Galaxy Cinema, Georgia Theatre
Company, Great Escape Theatres, Marquee Cinemas, Krikorian
Premiere Theatres, MJR Theatres, Neighborhood Cinema Group,
Premiere Cinema Corp., Rave Motion Picture Theatres, R/C Theatres,
Showplace Cinemas, UltraStar, and Cinedigm's own Pavilion
Digital Showcase Theatre.
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