Cinedigm Announces Agreement With B&B Theatres
for Phase 2 Deployment Program
February 11, 2010
Source: Cinedigm
Cinedigm Digital Cinema Corp. announced
B&B Theatres, a Missouri-based cinema chain, has signed
an agreement to deploy 205 digital projection systems as part
of Cinedigm's 10,000 screen Phase 2 digital cinema deployment
program.
B&B is the second of many National Association of Theatre
Owners (NATO) Cinema Buying Group (CBG) members expected to
work with Cinedigm using a newly completed form of contract
developed for CBG members. The CBG represents more than 600
members that collectively have over 6,000 screens.
B&B selected Cinedigm's Exhibitor-Buyer financing plan,
which means the exhibitor will purchase its own equipment
for 205 screens at 31 locations and Cinedigm will administer
and manage the systems under its Virtual Print Fee agreements
with all the major studios for up to a ten-year term.
In Phase 2, Cinedigm has created an Exhibitor-Buyer financing
option for exhibitors. When exhibitors participate, they select
and purchase Cinedigm-certified fully-networked digital cinema
systems and Cinedigm manages the reporting, billing and collection
of VPFs from movie distributors, receiving a fee for doing
so. Cinedigm and the CBG have system supply and service arrangements
with Barco, Christie, NEC, and Sonic Equipment Company. B&B
has selected Sonic Equipment Company based in Iola, Kansas
as the Service Provider for the duration of the Cinedigm agreement.
Bob Bagby, President of B&B Theatres: "As B&B
celebrates its 86th year in business, we're thrilled to be
transitioning to digital cinema. In our 86 year history, we've
seen many technological improvements, including the transition
from silent film to sound; black and white film to color;
mono sound to surround sound; surround sound to digital sound;
and slope seating to stadium seating. We are truly excited
to usher in the next technological advance of digital cinema
and are committed to converting our circuit over the next
two years. The digital transitions will ensure that we will
continue to bring the best quality movies to our audiences
and enable us to develop a wider array of alternative content
options. We've been using Preflix, UniqueScreen Media, a Cinedigm
Company's, cinema advertising solution for 10 years and are
excited about extending our relationship using the CBG Phase
2
contracts."
"B&B joins R/C Theatres as the second chain to contract
with Cinedigm using the CBG Exhibitor-Buyer agreement. We're
excited to be moving forward with them and look forward to
doing so with the many other CBG members in our pipeline,"
said Bud Mayo, Chairman and CEO of Cinedigm.
Chuck Goldwater, President of Cinedigm's Media Services Group,
said, "Cinedigm is proud to expand our relationship with
B&B beyond our Preflix advertising solution. B&B's
commitment to digital cinema and to bringing the best quality
programming including alternative content options to their
audiences is evident. Cinedigm is proud to be working with
them to help fulfill this commitment and looks forward to
working with the many other CBG members who are excited to
move forward with our Phase 2 program."
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