Canada's
Landmark Cinemas Goes Completely Digital with Christie
November
3, 2011
Source: Christie Digital Western
Canada Chain Provides Leading-Edge Entertainment for All Audiences; Accesses Christie's
Virtual Print Fee (VFP) Program for Rollout
Landmark Cinemas has chosen
Christie?s range of digital cinema projection solutions for 100-plus screens throughout
Western Canada and the Yukon.
The new projection solution at Landmark
will include a range of DCI-compliant Christie Solaria Series projectors, specifically
the CP2200, CP2210 and CP2300 projectors, to be installed by King Cinema Services.
The installation, to be completed over the next six months with no disruption
in service, will see Landmark, Western Canada's largest independently owned chain,
providing state-of-the-art entertainment in all its markets, including 2D and
3D movies, live events and other alternative content made possible through digital
conversion. The chain has also subscribed to Christie's Virtual Print Fee (VPF)
program.
"Christie guarantees us the twin pillars of superior product
and the best people," says Neil Campbell, chief operating officer, Landmark
Cinemas. ?The team at Christie is highly responsive. I can find the managers I
need whenever I need them, and they?re always focused on meeting the unique requirements
of each cinema.
"Christie's commitment to the Canadian industry
is superb as well; they're at all the shows and all the conferences, and they
give the same great service and attention to the independents as they do to the
big chains. We also like it that they're Canadian, so any technical support we
might need is close at hand. We've completed dozens of Christie installations,
both at Landmark and through our installation company, King Cinema Services, and
the team is always satisfied with Christie."
Landmark has committed
to working with Christie?s Managed Services group in support of sourcing, integrating
and testing hardware that enables Managed Services to remotely monitor and manage
Landmark's digital cinema projection environments. Included with the hardware
will be Library Management Servers that hold the feature films, advertisements,
trailers and other digital content for playing on multiple Landmark screens.
Campbell also commented on the importance of going digital to give guests
the best available technical quality, particularly in terms of 3D and alternative
content. And in smaller markets, digital theaters make it possible for local businesses
to present on-screen advertisements easily; something that was rarely available
to them with older projection technology.
Dave Muscat, senior director
of sales, Christie Digital Systems Canada, Inc., says that Christie is committed
to supporting the vibrant independent exhibitor sector with the same range of
options available to the bigger chains, customized to meet their unique needs.
"Our range of projector sizes, support options and the VPF program make it
possible for cinemas in all markets to offer the superior picture and sound quality,
and range of content and technical effects, that digital projection is making
possible."
Christie's VPF program is supported by all the major Hollywood
studios. It provides a customized, simplified plan, including financial support,
for exhibitors seeking the greatest independence in making the move to DLP Cinema®
compliant digital cinema projection systems.
The program offers expert
support and flexible options for all phases of the digital conversion process,
including DCI Compliant digital projection systems, and Christie's Network Operations
Center (NOC) services, which offers 24/7 technical support across North America.
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