Barco
launches first 4K 3D projection + Auro 3D sound combination in Greater China in
Wangfujing Cineplex
November
10, 2011
Source: Barco
Barco
has launched its first 3D image plus 3D sound combination in greater China, more
specifically in the Wangfujing Cineplex in Chengdu, China.
This is the
first time that Barco has provided both audio and visual technology in the digital
cinema field. With the Wangfujing Cineplex launch, Barco is now offering its customers
total audio/video digital cinema solutions. The
Wangfujing Cineplex installation includes Barco's DP4K-32B ultra-bright Enhanced
4K cinema projector and the revolutionary Auro 3D 11.1 Channel Sound System to
present a spectacular immersive movie experience. Unlike
today's 2D 5.1-channel surround sound systems, the Auro 3D sound system is designed
along 3 axes (width, depth, and height) to present the most natural – even
supernatural! – audio in 3D. Combine this exquisite sound with the DP4K-32B's
ultra-bright, vibrantly colorful images, and audiences enjoy an unparalleled cinema
experience. Now totally immersed in the 3D environment, viewers feel like they
are actually in the film. Total immersion cinema
Mr. Beichuan Zhang, an influential pioneer in China's
film industry and acting President of Emei Film Group and General Manager of Pacific
Cinema Circuit, commented: “Pacific Cinema Circuit is continually advancing
with the world-leading digital projection technology. 3D audio is the latest evolution
in the 3D movie experience. We are happy that China is starting to use Barco's
Auro 3D system to provide audiences with an unequalled aural as well as visual
experience.” Barco's
Managing Director Sales & Service and VP Sales Entertainment for Greater
China, Mr. Tang Feng, said: “Audiences are becoming more sophisticated and
are expecting more and more from their cinema experience. The Auro 3D system,
offering the most natural sound, will definitely delight modern moviegoers. As
one of China's newly developing cineplexes, Wangfujing Cineplex is a good example
of the ultra-bright Enhanced 4K image and Auro 3D sound combination. This is a
highly significant event for Barco as well as for China's Cineplex development.”
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