Barco and Cine Colombia S.A. expand digital cinema's
reach in Latin America Cine Colombia S.A., Colombia's largest
exhibitor
October 23, 2009
Source: Barco
Colombia's
largest exhibitor, and Barco, Latin America's largest digital
cinema distributor, expand their solid partnership with an
agreement that includes Barco DP-1500 projectors and ACS-2048
multi-format switchers.
Barco announced an agreement with Cine Colombia S.A. to supply 20
Barco DP-1500 digital projection systems to multiple theatre
sites throughout Colombia. Each projector will be 2D/3D capable,
and each will be configured with Barco's ACS-2048 “alternate
content” switcher.
As a progressive exhibitor with over 200 screens in operation
across Colombia, Cine Colombia is not new to the digital cinema
domain — nor are they new to Barco.
Throughout the remainder of 2009, the first new Barco deployments
will be placed in Cine Colombia sites in the major population
centers of Bogota, Cali and Medellin. Starting in 2010, Cine
Colombia will deploy additional Barco projection systems in
the country's secondary markets of Cartagena, Barranquilla,
Pereira, Armenia and Manizales.
The digital cinema package selected by Cine Colombia is ideal
for the market. The DP-1500 is purpose-built for screens up
to 15m (49') wide, and offers Barco quality and reliability
in an affordable and compact package. The ACS-2048 is the
perfect peripheral for all Barco digital cinema installations.
This eight input “universal” switcher enables exhibitors
to scale both analog and digital inputs up to the full digital
cinema format. In this way, Cine Colombia can expand each
theatre's revenue stream, as a versatile presentation facility
for events, businesses, meetings and more.
“Our mandate is quality and excellence, and Barco provides
exactly what we are looking for,” said Munir Falah, President
and CEO of Cine Colombia. “Because of their product performance,
reliability and value, we're advancing our partnership with
Barco. We have worked with other manufacturers, and we choose
carefully. Barco's reputation of excellence is well-earned.”
Cine Colombia's notable expansion comes just as ShowEast commences
in Orlando, Florida. Because ShowEast draws a large contingent
of exhibitors from all across Latin America, a significant
portion of the exhibition's programming is specifically modeled
for the attendees from South America, Central America, Mexico
and the Caribbean.
“We're honored to again be working closely with Colombia's
largest exhibitor, and helping them expand the magic of digital
cinema throughout the world's third largest Spanish-speaking
country,” said Scott Freidberg, Barco's Vice President
of Sales for Digital Cinema, NA.
“Cine Colombia has truly recognized both the success
and the investments that Barco has created in Latin America,
and by their actions, it's evident that they choose only the
finest partners. Their theatres are in the best locations,
the equipment is superb, their staff is excellent, and each
theatre provides customers with an unsurpassed environment
in which to watch a movie.”
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