Santa Rosa Entertainment selects Barco
July 2, 2010
Source: Barco
Santa Rosa Entertainment has
employed a revolutionary cost-effective approach to theatre
construction and operations with the purchase of Barco Series
2 projectors and an innovative new lift system
Barco announced that Santa Rosa (SR) Entertainment is installing
16 of Barco's Series 2 digital projectors in its new Blue
Oaks 16 Cinema opening later this year in Rocklin, CA.
Blue Oaks 16 will be the first theatre in which projectors
will be positioned on lifts in the rear of each auditorium,
eliminating the need to raise ceiling heights and build a
costly second level for mezzanine projection booths. All projectors
and auditorium operations can be managed with hand-held remote
controls from the theatre with the touch of a button, omitting
the need to run to the projection room to decrease audio levels
and adjust other cinema functions.
Dan Tocchini, President and CEO of Santa Rosa Entertainment,
comments “Because of the tremendous cost savings –
not only in using an old Mervyn's store for the footprint,
but also in removing the need for an additional story –
we are able to keep the project cost to $10 million for a
3,000-seat theatre. It makes for a very efficient and cost-effective
operation, especially considering that the technology and
furnishings are the best on the market.” SR chose Rocklin
because of its tremendous drawing potential, attracting patrons
from all of Rocklin, nearby Lincoln and part of Roseville.
“It's just one of the best sites in the country for a
theatre, and the timing couldn't be better since about nine
new 3D movies are expected out by the end of the year,”
continued Tocchini.
The theatre was designed by Digital Cinema Development, Inc.
(DCD). Owners, Larry Jacobson and Scott Stalcup, stated that
construction not only used every foot of existing space, but
included the innovations made possible by digital cinema that
couldn't be accomplished in a film world. Jacobson commented,
“Our mantra at DCD is that we are not simply designing
film theatres and putting digital projectors in them. It is
the digital technology that allows theatres to be built without
the restrictions of mezzanines. We can put state-of-the-art
theatres in places that are typically considered too spatially
restrictive.”
Terri Westhafer, Director of Business Development for Barco,
conveyed the synergy that all participants brought to the
project: “Barco's new Series 2 projectors are compatible
with more 3D solutions than any other projector and SR Entertainment
will be utilizing Barco's 3D solutions in the new complex.
SR has already deployed Barco projectors in several of their
existing locations. Our Barco Series 2 equipment is also ready
to receive the enhanced DLP4K and SR will be “future-proof”
for quite some time with the new construction and design ingenuity.
I've been well acquainted with both Mr. Jacobson and the Tocchini
family for 25+ years. Their mutual creativity and interest
in taking full advantage of the inherent savings created by
Barco and the digital revolution, coupled with putting on
the finest presentations possible in a plush environment,
is unequalled.”
Blue Oaks 16 is set to open in November, just in time for
the holiday season. Todd Hoddick, VP Digital Cinema North
America commented “We thrive on innovation and we enjoy
working with visionaries like SR and DCD. We share their sense
of pride and we are honored to be an integral part of this
solution as they open their latest crown jewel for onscreen
entertainment and audience experience.”
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