Cobb Theatres select Barco for luxury theatre launch
February 10, 2010
Source: Barco
New upscale CineBistro venues elegantly combine dining
and movies, with projection provided by Barco DP-1500 and
DP-2000 digital cinema projectors.
Barco announced that Cobb Theatres of Birmingham, Alabama
has selected and installed Barco digital cinema projectors
into its first three “CineBistro” theatres located
in the Tampa and Miami, Florida areas.
For Cobb Theatres, CineBistro is a new entertainment concept
that combines premium dining services with luxury movie-going
and reserved seating. While enjoying gourmet cuisine and premium
wines and cocktails, customers can view first-run or independent
movies in their own luxurious leather rocking chair.
A CineBistro consists of an intimate lounge and restaurant
area in a boutique setting, surrounded by multiple theatres
— each seating between 80-100 customers. After dining,
the tables are rolled back and patrons enjoy a movie in what
Cobb Theatres describes as a true “private Hollywood
movie screening experience.”
When designing the CineBistro concept, Cobb Theatres chose
to go “premium” in every way possible, with digital
projection and sound as a key component. After carefully evaluating
their projector options, Cobb Theatres selected Barco as their
CineBistro projector provider. As a long time Barco customer,
Cobb Theatres was familiar with the superb quality, high efficiency
and proven reliability of Barco digital cinema projection
systems.
With Texas Instrument's DLP Cinema® technology at the
core, Barco DP-1500 and DP-2000 projectors were installed
in the first three CineBistro venues, enabling Cobb Theatres
to offer customers both 2D and 3D films with ease. In addition,
for the Hyde Park (Tampa, FL) CineBistro, a Barco ACS-2048
alternative content switcher was also installed.
This specialized switcher effectively expands the theatre's
display capabilities beyond movies, with the ability to input
and scale “alternative content” formats (such as
DVDs or satellite feeds) directly into the projector. With
this addition, the CineBistro venue becomes an attractive
option for private corporate events and screening of live
telecasts such as boxing bouts and concerts.
According to Jeremy Welman, Chief Operating Officer for Cobb
Theatres, Barco is Cobb's preferred partner as his company
advances their digital projection deployment. “Barco
has been our choice for digital cinema projectors for several
reasons,” Welman explained. “The superior image
quality, energy efficiency, and Barco's desire to work closely
with us and to stand behind their products — these are
the important factors. In the CineBistro, where we're selling
a premium dining and viewing experience, we naturally had
to provide our patrons with the very best image quality, just
as we do in each of our theatres. All in all, it was a pretty
easy decision for us to continue using Barco in the CineBistros.”
Welman's comments were amplified by Joe DeMeo, Director of
Sales for Barco's Digital Cinema business. “Cobb Theatres'
preference for Barco is a testament to our quality and reliability”
noted DeMeo. “These first three CineBistros are just
the start of a very popular trend in digital cinema and family
entertainment, and we're honored that Barco is a part of it.”
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