The 3D choice for the Sundance Film Festival is Barco
January 22, 2010
Source: Barco
As the only digital cinema projectors selected
for use at the 2010 Sundance Film Festival, Barco projectors
will screen the festival's 3D entry, Cane Toads: The Conquest
— a documentary by filmmaker Mark Lewis.
Barco, the global leader in digital cinema projection, proudly
announces that Barco DP-3000 digital cinema projectors have
been selected to screen the 2010 Sundance Film Festival's
3D entry, Cane Toads: The Conquest. This new documentary from
Australian writer/director Mark Lewis is the first Australian
digital 3D feature film, and a rare 3D entry at Sundance —
following the festival's previous (and highly successful)
3D entry in 2008, Mark Pellington's “U2 3D.”
During the 2010 festival, Cane Toads: The Conquest will be
screened in Park City's Eccles auditorium, a 1,200-seat venue
that's ideally suited for the Barco DP-3000's superb brightness.
With Texas Instrument's DLP Cinema® technology at the
core, Barco's flagship DP-3000 shines 30,000 lumens on screens
up to 30m (98 feet) across, with remarkable clarity, contrast
and colorimetry.
Working in conjunction with the DP-3000, playback will originate
from a Dolby® Digital Cinema server. Inside the DP-3000,
Dolby 3D Digital Cinema technology will ensure a brilliant,
premium quality 3D presentation for each Sundance audience.
“In 2008, the U2 3D screening was a turning point for
the Sundance Film Festival. We had never screened a feature-length
3D documentary before, and it was clear that we were about
to embark on something extraordinary,” said Ian Calderon,
Director of Digital Initiatives for the Sundance Institute.
“At the time, I turned to the parties that I knew who
would deliver a world-class picture for our filmmakers and
our audience. Barco was the clear leader in this space and
their reputation in 3D spoke for itself. Barco projectors
along with Dolby servers made for the perfect fit, so it was
easy to conclude that they were the experts to reach out to.
And this year, once again in the Eccles auditorium, we're
very fortunate to have their combined support.”
“Sundance is about platforming new talent, supporting
artists, and helping filmmakers tell their stories,”
continued Calderon. “And this year, we're showing a creative
3D project, and I'm grateful that it's happening with the
support of Barco. The success in our presentation will manifest
itself not only in the quality of the image, but in the quality
of the people we work with. We are very fortunate to have
Barco's technology and staff to support 3D at the 2010 Sundance
Film Festival.”
“Over the past several years, the Sundance festival has
grown into the world's most significant showcase for independent
films,” said Joe DeMeo, Barco's Director of Sales for
Digital Cinema,” and we're honored that once again this
year, Barco is playing a significant part in another milestone
3D screening at Sundance. Whether it's the science fiction
domain of Avatar, the concert experience with U2 3D, and now,
the realm of the documentary film, we're delighted to help
bring the filmmaker's vision to the screen, with the digital
cinema industry's brightest and clearest images.”
The 2010 Sundance Film Festival runs from January 21 to 31
in Park City, Utah. Visit http://festival.sundance.org/2010
for full details.
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