AAM Scores Deal with Kentaro
to show Live Ukraine vs. England Football Match in UK Cinemas
October 5, 2009
Source: Arts Alliance Media
Arts Alliance Media
(AAM) announced that it has agreed terms with international
sports agency Kentaro Group to deliver the Ukraine vs. England
FIFA World Cup qualifier game live via satellite from the
Dnipro Arena in Dnipropetrovsk to UK cinemas on Saturday 10th
October at 5:15 pm (UK time). The match will not be shown
on television – either terrestrial or subscriber.
Cinema booking negotiations are currently
in progress. Odeon Cinemas have confirmed 12 screens across
the UK, including the Odeon Leicester Square, a site normally
best known for hosting glamorous film premieres in London?s
West End. See below for current list of sites.
Further screens will be announced shortly on www.artsalliancemedia.com.
Other than in cinemas, the game will only be shown over the
internet on a pay-per-view basis, via digital sport specialist
Perform.
Even though England have already qualified
for the World Cup, this international clash is considered
to be the toughest remaining competitive match that the national
team will face before the tournament in South Africa next
year. England have won all eight of the qualifying games in
this world cup campaign – scoring 31 goals and conceding
just 5 under Coach Fabio Capello.
Arts Alliance Media CEO, Howard Kiedaisch
commented “Arts Alliance Media is committed to bringing
all kinds of entertainment to digital cinemas, and we?re thrilled
to be making our first move into sports on the big screen
with Kentaro. Watching live football in the cinema is an exciting
and immersive experience and we are looking forward to getting
this sought-after match out to people across the country.”
Philipp Grothe, CEO of the Kentaro
Group said “We will shortly be revealing our plans for
a landmark, internet-only, pay-per-view broadcast. To support
this we will stage big screen events for fans around the country
and our partnership with Arts Alliance Media will give thousands
of cinema goers the chance to enjoy the key game, en masse.”
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