Nordic Digital Alliance and IntelliNet Merger

August 26, 2009

Source: Arts Alliance Media

D-Cinema Service provider Nordic Digital Alliance (NDA) and digital cinema advertising service provider IntelliNet have today agreed to merge to jointly offer a fully comprehensive package of digital cinema deployment, content management software and digital delivery
services for exhibitors, distributors and advertising companies in Scandinavia and beyond. With Arts Alliance Media (AAM) as a leading shareholder and integrated
technology provider, the combined group will emerge stronger and more capable of meeting pan-European demand.

After the merger the Nordic Digital Alliance and Arts Alliance Media group serves more than 1000 screens across France, Spain, Holland, Denmark, Norway and the United Kingdom.

Oscar Hovland, IntelliNet’s Chief Communications Officer will become Managing Director of the combined entity, which will retain the name Nordic Digital Alliance.
Former NDA Managing Director, Jan-Robert Jore, has been appointed as Chairman of NDA.

Software development teams at Arts Alliance Media and IntelliNet are working together to integrate IntelliNet’s advertising Campaign Distribution Engine (CDE) into AAM’s digital cinema Theatre Management System (TMS).

The end result will be an efficient, end-to-end solution that enables cinema exhibitors to seamlessly receive
and schedule pre-show adverts, trailers and feature films on their digital cinema projectors.

“Over the past few years our commercial collaboration and mutual admiration have resulted in us joining forces today. Our 6 years working with digital advertising solutions and NDA’s comparable endeavors in digital cinema services are compatible and strengthen both parties. We are excited about the prospects of working closer with Arts Alliance Media in expanding our reach across Europe,” said Managing Director Oscar Hovland of NDA.

“We are delighted with this merger of scope and scale. IntelliNet brings expertise and relevant technology to the group and we are very happy with the appointment of Oscar Hovland as Managing Director of NDA,” said Howard Kiedaisch, Chief Executive Officer of Arts Alliance Media.

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