Arts Alliance Media and Park Circus Sign Long-Term Digital Cinema Content Services Agreement

July 19, 2007

Source: Arts Alliance Media

Arts Alliance Media (AAM), Europe’s leading provider of digital film distribution services, has signed an exclusive agreement with Park Circus to provide digital cinema content services for their theatrical releases for three years. The agreement covers mastering (preparation of Digital Cinema masters, repackaging and versioning) and supply chain services (generation and distribution of digital prints, and secure key management services).

Founded in 2003, AAM has encoded and distributed over 140 titles in the last two years. This agreement is a long-term deal to provide preparation and distribution services for all of the distributor’s releases. Under the agreement, AAM will provide a complete in-house mastering service for all Park Circus digital releases from its secure, FACT approved, premises in London. Titles will be encoded, encrypted and packaged to create a DCI compliant digital cinema master, securely stored, and distributed to cinemas. AAM will also provide a complete key management service to manage digital shows, and secure web-based tracking and reporting to Park Circus, in addition to full technical support to cinemas.

Park Circus specialises in the acquisition and distribution of classic and back catalogue films for theatrical exhibition, and has been one of the leading users of the UK Film Council’s Digital Screen Network (DSN), the rollout of which was recently completed by AAM. To date, 14 Park Circus titles have been shown on the network, with “Casablanca” being one of the network’s biggest success stories, with 73 prints distributed across the UK.

Paul Chesney, AAM’s Director of Business Development, said of the deal, “We are delighted to sign this long term agreement for digital cinema content services with Park Circus, and think it is a great vote of confidence for AAM’s digital cinema expertise. We believe our experience as an established DC content service provider and integrator gives us an unparalleled understanding of digital cinema equipment and operations, and enables us to provide a seamless end-to-end service.”

Nick Varley, Managing Director, Park Circus, said "As the leading theatrical distributor of classic and back catalogue films, we have led the way, both in the UK and internationally, in the provision of digital versions of classic films. In 2007, we will be making some twenty titles available digitally, bringing our total to around thirty five. We are pleased to have concluded this agreement with Arts Alliance Media to service our D-Cinema requirements, and are confident their track record in providing quality and service will serve us well, as we continue to expand our digital cinema collections."

Park Circus is participating in the UK Film Council and BBC Two’s “Summer of British Film”, which will see classic titles shown theatrically in 136 cinemas across the UK this summer. Titles include “Goldfinger”, “Brief Encounter”, “Henry V” and “Withnail & I” – all of which will be encoded by AAM.

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