Arts Alliance Media Reaches Agreement
with Denmark Digital Independent Cinema Group to Roll Out
Digital Cinema Across Denmark
February 3, 2010
Source: Arts Alliance Media
Arts Alliance Media
(AAM) announced that they have reached an agreement with Denmark
Digital, a group of 31
Danish independent cinemas, to convert around 60 screens across
the country to digital. The total value of the deal will exceed
50m kr (€6.7m/$9.3m).
AAM already has Virtual Print Fee (VPF)
deals in place with 5 of the major Hollywood studios, and
these studios will be brought in under this agreement as part
of the existing deals. AAM will be working together alongside
the Denmark Digital to bring local Danish distributors into
the
arrangement.
Both parties will work together to choose
the equipment to be installed, all of which will be 3D-capable,
and the rollout will begin in the coming months in order to
take advantage of the slate of upcoming 3D releases, including
How to Train Your Dragon and Shrek Forever After.
The deal will also give the 31 sites the
potential to install satellite equipment in conjunction with
AAM satellite partner Arqiva, to allow cinemas to receive
Digital Cinema Packages (DCPs) via satellite and to play various
kinds of live alternative content, including operas, sports
events and concerts.
Head of the Denmark Digital Jørn
Lundme said “It’s great that this agreement will
allow Denmark to catch up to the rest of the European digital
cinema market and will bring the digital opportunity to independent
cinemas across the country. We’re pleased to have reached
this agreement
with AAM - their extensive experience in securing VPF deals
and rolling out digital cinema networks means they are the
ideal partner to bring our cinemas into the new digital world”.
Arts Alliance Media’s CEO Howard Kiedaisch
commented “The Danish Independents Group is a great example
of how independent cinemas can benefit from digital cinema,
and we’re thrilled to be working with a proactive group
who take the lead in their country. Bringing digital and
satellite to cinemas across Denmark means both distributors
and consumers can benefit from the advantages digital cinema
has to offer.”
Arts Alliance Media’s digital network
currently covers 6 European territories and has installed
over 650 digital screens to date.
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