Showplace Cinemas Latest To Sign Digital Deployment And Pre-Show Programming Deal With AccessIT

July 20, 2007

Source: Access IT

Access Integrated Technologies, Inc. ("AccessIT") (NASDAQ:AIXD) today announced that Showplace Cinemas, (North Park Cinemas, Inc.) will be the eleventh chain to convert 39 megaplex screens in three locations to Digital Cinema using AccessIT’s Theatre Command CenterTM software and pre-show programming and Christie DLP Cinema® projectors.  The completion of this contract brings AccessIT’s Christie/AIX program to a total of 3,486 screens committed of the 4,000 in the Christie/AIX plan. 

Showplace is the eleventh chain and the sixth customer of AccessIT’s Advertising Division to contract with AccessIT for deployment. 

Mick Stieler, Chief Operating Officer of Showplace Cinemas, said: “As a family owned group of cinemas, we are committed to excellence in all that we do.  The future of excellence in exhibition includes Digital Cinema.  We’re excited to be taking this significant step into the future.  It will enable us to give our audiences the best experience bringing quality feature movies and alternative content programming to our cinemas.”  

Chuck Goldwater, President of AccessIT’s Media Services Group, commented:  “Already a customer of our PreFlix screen advertising, we are pleased to expand our relationship with Showplace Cinemas.  They are an excellent example of a small independent circuit which can benefit from Digital Cinema.  AccessIT is looking forward to working with them providing our Digital Cinema solutions, and programming from our alternative content division, The Bigger Picture.”  

Craig Sholder, Vice-President of Entertainment Solutions, Christie USA, added: "It is visionary and enterprising exhibitors like Showplace Cinemas that recognize the potential to enhance their brand and business model with the many benefits that Digital Cinema can offer.  We’re excited they chose the Christie CP2000 Digital Cinema projector and look forward to delivering breath-taking visuals and on-going support in their transition."

AccessIT Digital Cinema is the industry-leading deployment program for Digital Cinema that provides the funding, operations and administration for the company's studio-supported 4,000-screen Digital Cinema rollout plan supported by major studios and independent distributors, among others -- and exhibitors who receive turnkey, Digital Cinema systems in conformance with DCI specifications, including AccessIT’s unique Library Management Server® and Theatre Command Center® software, Christie DLP Cinema® projectors and Doremi’s DCP2000 JPEG server.  To date, AccessIT has contracted to install more than 3,400 systems in forty-one states and has completed the rollout of more than 2,700 screens with exhibitors including Marquee Cinemas, Neighborhood Cinema Group, Celebration! Cinema, Cinema West, Cinetopia, Emagine, UltraStar, Galaxy, Rave and Carmike Cinemas and AccessIT’s own Pavilion Digital Showcase Cinema.

Access Integrated Technologies, Inc. (AccessIT) provides theater operators the first and only studio-backed fully networked digital cinema system delivering nearly two million digital screenings of Hollywood feature films to date. The company's digital cinema system provides feature films and alternative content via satellite to expand box office sales and develop new ways to attract incremental revenues. Through its alternative content division, The Bigger Picture, AccessIT offers five channels of programming including Kidtoon Films, Fox Faith, Fox Urban, Anime and South by Southwest, the first in a series of Bigger Concerts from The Bigger Picture. The ongoing 4,000-screen deployment plan is the largest of its kind in the world. Access Integrated Technologies® and AccessITTM are trademarks of Access Integrated Technologies, Inc. For more information on AccessIT, visit www.accessitx.com. (AIXD-G)

Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions.  Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments. Christie solutions are used in over 75,000 locations worldwide, including more than 10,000 projectors and displays networked with ChristieNET™ networking devices. For more information on Christie's cinema solutions and to find a theatre with Christie Digital Cinema projectors, visit www.christiedigital.com. 

Showplace Cinemas - based in Evansville, Indiana since 1973, Paul Stieler, CEO, owns and operates theatres in Evansville, Newburgh and Connersville, Indiana.  Showplace is a state-of-the-art theatre complex with first rate amenities at all locations.  For more information visit us on the internet at www.showplacecinemas.com.

Submit a Company

Submit News

Submit a Job

Submit an Event