RUNNIN' DOWN A DREAM ENCORE SCREENING NATIONWIDE MARCH 3

February 28, 2008

Source: Access IT

Tom Petty and the Heartbreakers announced today that they will bring Peter Bogdanovich's Runnin' Down a Dream to theatre screens across the country for an exclusive, one night-only encore engagement on Monday, March 3, courtesy of The Bigger Picture, the alternative content distribution division of Access Integrated Technologies, Inc.

Tom Petty and the Heartbreakers rocked the University of Phoenix Super Bowl XLII and the world responded. Sales of their catalog experienced an unprecedented surge and summer tour dates were added to fulfill demand as dates sold out within hours in many markets. Now Peter Bogdanovich's documentary film Runnin' Down a Dream will be brought back to theatres nationwide in thirty markets for an encore performance on March 3.

Runnin' Down a Dream, which premiered to glowing reviews at the New York Film Festival last October 2007 and was released exclusively at Best Buy as a 4 disc box set, saw a 350% increase in sales last week. Now it will be released on the big screen for the second time in less than six months.

Petty fans who attend this special event on March 3rd in theatres will be eligible to win a pair of front row seats to the live show when the Tom Petty and the Heartbreakers tour comes to each participating town. For more information about how to be eligible for this special opportunity, log on to www.thebiggerpicture.us/TomPetty.

Directed by cinema legend Peter Bogdanovich (The Last Picture Show), Runnin' Down a Dream brings Tom Petty and the Heartbreakers full circle, from their humble Gainesville, Florida beginnings to their emotional hometown 30th Anniversary concert. The movie is a vivid account of a band that created a body of work considered one the richest catalogs in American musical history.

Following its premiere at the 2007 New York Film Festival and nationwide screenings last October, Runnin' Down a Dream was hailed by fans and critics alike for its entertaining and sophisticated look at the entire over-three-decade career of Tom Petty and the Heartbreakers. The Houston Chronicle wrote that the movie is "destined to be a classic" and The New York Daily News described Runnin' Down a Dream as "a godsend for music lovers."

"Just like they rocked the house during the Super Bowl half-time show, Tom Petty and the Heartbreakers will have fans dancing and singing along with them during the digital cinema release of this definitive movie," said Jonathan Dern, President of The Bigger Picture. "And in the theatre, excellent sightlines, camera angles and sound will have every fan feeling like he or she has a front row seat to the show."

"We are proud to be a part of this incredible project and to bring this movie back to theatres for this very special encore presentation," said John Rubey, President of AEG Network LIVE. "Fans will come together, celebrate and experience this definitive rock and roll documentary on the big screen with incredible 7.1 surround in selected digital cinema theatres, as they look forward to the upcoming tour dates."

Tom Petty and the Heartbreakers' 2008 tour begins May 30th in Grand Rapids, MI and continues throughout the summer. For more information go to http://www.tompetty.com.

Runnin' Down a Dream, two years in the making, features extensive interviews conducted by Bogdanovich with Tom Petty and the Heartbreakers and with fellow musicians and numerous friends and collaborators past and present. Participants include Stevie Nicks, Eddie Vedder, Dave Grohl, Jackson Browne, Roger McGuinn, Dave Stewart, Jeff Lynne, Rick Rubin, Jimmy Iovine, and Johnny Depp. There is also extensive rare footage, much of which has never been seen before. In addition, the movie includes footage from Petty's days with his Traveling Wilburys bandmates, Bob Dylan, Jeff Lynne, George Harrison and Roy Orbison.

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