SMPTE to Develop Mastering and Packaging Standard for Entertainment
Distributed over Broadband

October 10, 2008

Source: SMPTE

The Society of Motion Picture and Television Engineers, the leading international technical society for the motion imaging industry, is forming a technology committee to standardize mastering and packaging formats for content distributed over broadband networks. Such a broadband standard could fuel fresh business models by enabling consumers to purchase entertainment from any online destination and play it back on any device.

The committee¹s launch highlights SMPTE¹s interest in addressing the challenges of delivering professional content-including movies, television programming, online programming and music-no matter the distribution platform. Broadband 23B will meet for the first time on October 27, 2008 in conjunction with the SMPTE 2008

"The industry needs to adopt standard content and container formats for the entire electronic distribution ecosystem", said Wendy Aylsworth, engineering
vice president, SMPTE. "More media than ever is flowing to consumers outside traditional TV and cinema channels, and currently, it can only be accessed on a limited subset of services and devices because there are no interoperability standards."

Broadband 23B will create a standard that will not only benefit consumers, but will also allow producers and distributors to easily and rapidly deploy content across all broadband services. In addition, it will work toward
enhancing the consumer experience by establishing procedures for uniform captions, subtitles and more. The committee¹s activities will include:
detailing the requirements for a universal file container; deciding upon its technical specifications; examining essence formats; developing content identification procedures; and defining structural and descriptive metadata.

SMPTE welcomes the involvement of organizations working in broadband content and distribution and representatives from interested groups should contact
the society¹s headquarters. Participation in Broadband 23B is open to all entertainment technology professionals, particularly those in the content creation, distribution, consumer electronics, IT and retail sectors. All interested parties are welcome to attend the inaugural meeting and
conference registration is not required. However, the meeting¹s proceedings will remain private to SMPTE, and membership in the SMPTE Standards Community is necessary for ongoing participation.

Broadband 23B will meet at 5:15 PM, at the Renaissance Hollywood Hotel, Hollywood, CA. Register at www.smpte.org/standards/meeting_schedule/

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