2010 NAB Digital Cinema Summit - 3D: Cinema and Home

March 24, 2010

Source: NAB Digital Cinema Summit

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Saturday, 10 April, 2010 - Sunday, 11 April, 2010

This year’s summit, produced by SMPTE, the Entertainment Technology Center at USC, and the European Broadcasting Union will move last year’s theme “ 3D: Lens to Living Room” to “3D - Cinema and Home”.

The summit will start by providing a thorough understanding of how the human brain perceives stereo images. From there, leading directors, producers, and technologists will review the entire 3D path from acquisition, through post production, distribution and display in Cinema and in the home.

Panelists will review both techniques and lessons learned with real equipment and full visual demonstrations. The audience will participate in 3D perceptual viewing and will be able to discover the limitations of their own visual systems. In short, the 2010 Summit will educate and inform on all aspect of 3D, allowing attendees to prepare their companies and production lines for handling this emerging technology.

10 April - Production, Post-production and the Impact of the Consumer Experience

Understanding Stereopsis and 3D Image Capture

This session will provide a review of how the human visual system perceives depth, and the fundamentals of stereoscopic imaging. In addition, common techniques for live 3D image capture using stereoscopic camera rigs will be explained, including benefits and pitfalls, and a variety of 3D capture tools will be demonstrated. Other topics will include imaging parameters such as the setting of interaxial distance (baseline) and convergence, plus causes of eyestrain in improperly crafted 3D images. Finally, factors such as hyperstereo, divergence and accommodation will be explained and demonstrated.

3D programming: Lessons learned

Stereoscopic motion imaging is fundamentally different than 2D. To be most effective, the 3D production crew will take a different approach to depth of field, camera positions, zoom moves, intercutting and graphic compositing. In this session, we'll hear from pioneering 3D content producers to learn what factors must be considered in planning high-quality 3D coverage of different program genres.

3D Conversion

With the recent announcements of 3DTV channels around the world, will there be enough 3D content? Producers are investigating feasibility of converting existing 2D material to stereoscopic 3D and considering shooting new programs in 2D and then converting to 3D. Is real-time 3D conversion a viable option or are humans needed to make the creative adjustments to create acceptable 3D images? This panel will discuss the various issues related to 3D conversion from the point of view of content producers, distributors, and 3D conversion experts.

Keynote Speaker - Mark Schubin, Technology Consultant

A Case for Quality in Production and Post-Production

This session focuses on the creation of high-quality 3D in broadcast, feature film and other production types. Topics will cove r all aspects of production and post-production that relate to the creation of a comfortable stereoscopic viewing experience. It will also include specific areas of the creative side that contribute to the highest quality 3D possible, while minimizing discomfort and eye strain. Demonstrations will be provided.

After the Capture – What other Tools Exist?

The post-production workflow has to be modified to handle 3D. What tools exist for editorial, color correction, adjusting depth, and placement of overlays, captions, and menus? What quality assurance guidelines methods exist for assessing consumer comfort (including children)?

Stereography and Storytelling

For many producers, 3D imaging has become an exciting tool to enhance the creative process of story-telling. Given the projects that have been done to date in movies, TV, and games, what can we learn from cinematographers and directors on what really enhances the story-telling and what detracts from the story-telling?

11 April - 3D: Cinema and Home

Digital Cinema (including 3D) Roll-out: A Status Report

The number of digital screens worldwide grew by over 100% in 2009, largely due to 3-D. Surprisingly, the majority of these new systems were not financed by deployment entities, leading to a large number of single screen installations. This session will explore the dynamics of digital screen growth worldwide, including the impact that 3-D growth has had on distribution and technology adoption.

Technical Issues for 3D Digital Cinema

While the distribution of the 3D feature images are standardized, research and experiments continue in the realms of subtitling, windowing, depth ratios, etc. This session will identify what items are suitable for standardized metadata and what their time frames may be for documented standards versus practical field implementations.

Production and Projection Techniques for Immersive Media

This talk focuses on new technologies in the areas of multi-view displays and 3D panorama and explores the possibilities of gaming and cinema growing together in the future. This presentation will provide an overview of research in mini-HD cameras that provide for more complex panoramic 3D rigs, field recorders able to store more 3D images, and on-set calibration tools for stereoscopic camera rigs.

Keynote Speaker: John Honeycutt, EVP, Chief Media Technology Officer, Discovery Communications, LLC

3D TV Distribution – Which platform(s) will succeed?

This is the first of three mini-panels about 3D TV broadcasting and the specific challenges it brings. This panel will address the options, plans, and strengths for delivery of 3D to the home by terrestrial broadcast, cable, satellite, broadband, and optical media.

Can there (ever) be a Common Worldwide 3D-TV Broadcast Standard?

While cinema delivery is closing in on one standard delivery package this year, challenges abound for other methods of delivery. There are many more challenges in the world of television, where distribution methods and device types are numerous and widely varied.

Consumer 3D TV Displays – What are the technical differences?

This session will describe the technologies of displays in the market (including legacy CRT), their ability to handle 3D, the various encoding technologies and their applicability to each of the display technologies. This will cover large displays to hand-held.

3D consumer experience in the home – the interoperability challenges

Many “3D-ready” displays were at CES, and are on their way to stores. What does “3D-ready” mean for the consumer? What efforts are occurring in the Consumer Electronics industry to assure 3D content will play on all 3D-ready displays? What technical or standards barriers need to be overcome to ensure consumer acceptance and the start of significant sales? How will consumers match content, video sources, displays and glasses to get a compelling 3D experience?

3D 10 Years Hence- 20/20 in 2020?

What does the time-line look like for the migration from special purpose glasses to inexpensive (almost disposable) glasses to glassless technologies? What development can we expect over the next 10 years in 3DTV creation and presentation and what technical or standards barriers need to be overcome to ensure consumer acceptance and the start of significant sales? This session will look into the future!

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